Barco, a global technology company, designs and develops visualization solutions for a variety of selected professional markets: control rooms, defence & aerospace, digital cinema, healthcare, media & entertainment, sports & venues and simulation & virtual reality.

In these markets Barco offers user-friendly imaging products that optimize productivity and business efficiency. Its innovative hard- and software solutions integrate all aspects of the imaging chain, from image acquisition and processing to image display and management. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euro in 2012.

What is our added value to ESSMA?

Barco is uniquely able to advise on and offer a complete solution for Networked Visualization needs throughout a stadium or sports venue. From the giant screen inside the stadium, digital signage solutions in VIP hospitality areas and food & beverage outlets, projection mappings for pre-match and half-time entertainment, projectors, screens and collaboration tools for meeting rooms to security and monitoring solutions to keep crowds safe.

Products & services

  • Security & Monitoring
    Monitoring, analysing and distributing information from surveillance cameras and sensors, to protect the assets of the stadium and keep the public safe.
  • Entertainment & Experience
    Pre-events, half-time entertainment, concerts, open-air festival stages, projection mapping, creative LED, in legendary sports stadiums and arenas, Barco's visualization technology is everywhere.
  • Digital Signage
    Digital Signage is an infotainment technology; customers are informed about different important facts during their (short) visit and they can be amused while waiting to be served. Indoor or outdoor, Digital Signage technology is the perfect solution offering your visitors dynamic information messages combined with selected advertisements.
  • Meeting & Collaboration
    By providing state-of-the-art technology that simplifies visual collaboration, Barco will change the way you work. We have rethought enterprise visualization and provide you with the right equipment to make your business a success.



  • London Olympics 2012
  • Super Bowl 2012 Halftime Show, Madonna concert
  • Yas Marina, Abu Dhabi Grand Prix circuit
  • Dubai Swimming Pool, The Hamdan bin Mohammed bin Rashid Sports Complex in Dubai
  • Formula One race control & media centres, India, Bahrain, Korea, Abu Dahbi
  • Sea World, San Antonio
  • Shanghai Stadium, China
  • Cape Town Stadium, South Africa
  • All China National Games, Jinan Olympic Sports Center Stadium in Shandong