As part of ESSMA’s Stadium Development Report Issue 1 2019, ESSMA visited Sparta Rotterdam and discussed the club’s redevelopment plans for its current Sparta Stadium and the training facilities at Terbregge with Manfred Laros - Director of Sparta Rotterdam - and Kevin Valkenburg - P&O and Legal Affairs - as they are both closely involved in the project.

Thomas Kirschner - Head of Fans & Tradition at Schalke 04 - explained which activities and projects the club has implemented to maintain a strong relationship with their fans. In total, Schalke 04 has over 160,000 members, 900 different fan clubs and an average stadium attendance of 61,197.

The first 2019 issue of ESSMA’s Stadium Development Report provides insights in the development and renovation projects of FC Barcelona, Bologna FC, Sparta Rotterdam and AS Monaco.

Daniel Uthmann - Marketing Project Manager at TSG 1899 Hoffenheim - shared how the club is using data to enhance the matchday experience.

Krzysztof Szumowski - Matchday Director and Venue Manager at Legia Warsaw - explained the process Legia Warsaw went through to implement a new venue management system to help them improve matchday organisation during the ESSMA Summit in Porto.

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