Jon Babbs – Stadium Director at Tottenham Hotspur Stadium – and Tom Jones – Senior Principal at POPULOUS – provided insights in the key aspects and facilities of the new Tottenham Hotspur Stadium as well as the design process during ESSMA’s Development & Operations Workshop. 

St George’s Park was selected as the perfect host for the 2019 ESSMA Pitch Management Workshop because of their excellent reputation in the field of pitch management. As well as their remarkable business plan which sees the amenities being shared between professional sports teams and commercial guests, thereby ensuring year-round use of the facilities. Scott Brooks - Head Groundsman of St George’s Park - explained how they manage to balance the commercial use and use by professional sports teams while guaranteeing a high quality for all pitches on the premises. 

On 21 and 22 May 2019, ESSMA organised its fourth Fan Experience Workshop at Marshall Józef Piłsudski Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.

During ESSMA’s Safety & Security Workshop in Copenhagen, David Lewis - Head of Security & Stadium Safety Officer - shared insights with participants on how Everton FC have strengthened the collaboration between stewards and the local police and their advanced CCTV system to improve the overall safety at Goodison Park.

Page 1 of 4