Thomas Kirschner - Head of Fans & Tradition at Schalke 04 - explained which activities and projects the club has implemented to maintain a strong relationship with their fans. In total, Schalke 04 has over 160,000 members, 900 different fan clubs and an average stadium attendance of 61,197.

Read more on the FAN of the Match initiative at PSV Eindhoven, RCD Espanyol’s new eSports team, LaLiga Genuine Santander and more in ESSMA’s weekly industry update.

Read more on FC Grenoble Rugby’s Planète FCG project, a scarf with unique technology at Real Sociedad, the new Zagłębie stadium and more in ESSMA’s weekly industry update.

Read more on the initiatives for disabled fans at Stade Français Paris and Celtic FC, RB Leipzig’s plans to redevelop its Red Bull Arena, the #PassOnPlastic initiative at Stamford Bridge and more in ESSMA’s weekly industry update.

Daniel Uthmann - Marketing Project Manager at TSG 1899 Hoffenheim - shared how the club is using data to enhance the matchday experience.