Virtual reality (VR) is set to change the sports industry and football clubs join the trend. From live stream broadcasting to developing applications, several European clubs are trying to implement VR to enhance fan experience. 

Virtual reality (VR) is growing in popularity and is looking to transform the sports industry. 360° videos can enhance involvement of the group of fans normally sitting in front of their TV without the ambience of the stadium. Now they have the chance to experience the game as if they were there.

On Friday 19 May the Khalifa International Stadium will host the 2017 Emir Cup final between long lasting rivals Al Rayyan and Al Sadd. It will be the first match played in the recent renovated stadium. The renovations were mandatory to host matches up to the quarter-finals of the 2022 FIFA World Cup in Qatar. 

The European Club Association (ECA) conducted a survey focused on Fan Entertainment in partnership with ESSMA, The European Stadium and Safety Management Association. 

The Fan Entertainment Workshop took place in Valencia CF’s Mestalla Stadium 22nd and 23rd November 2016. There were interventions from Valencia CF, LaLiga and the AFEPE (National Association of Football Fans) on day 1 and Stoke City FC and Juventus FC on Day 2. This workshop offered a behind-the-scenes tour, guided by Valencia CF staff.