Read more on eliminating single-use plastic from sports events, fan experience at Sevilla FC and Arsenal FC, safety preparations for the 2022 World Cup and more in this weekly industry update provided by ESSMA.

AirPrint, an ESSMA Stadium Partner, offers an innovative and environment-friendly technology that makes it possible to print large images on any pitch without damaging the grass. This innovative technology offers new possibilities and opportunities in terms of improving the fan experience, strengthening the competition’s identity and raising brand awareness amongst fans for the club and/or the sponsor. Clubs such as PSG, Leicester City FC, the San Francisco Giants, etc. have implemented the AirPrint technology.

Read more on the Offside Art Gallery at Groupama Stadium, the FC Groningen Elite Sports Training & Health Centre, an update of the Espai Barça project and more in this weekly industry update provided by ESSMA.

ESSMA recently conducted a survey regarding the current Food & Beverage stadium market. Over 35 clubs and stadiums have contributed to the report. The main topics focus on F&B infrastructure, catering staff, payment methods, queuing, F&B range and data mining.

This year’s Fan Experience Workshop was organised at Paris La Défense Arena. Over 55 members from 12 countries learned insights and shared knowledge related to fan activation, loyalty, data gathering & CRM and digitalisation.