During ESSMA’s Fan Experience Workshop at Legia Warsaw, Thomas Skov Petersen - Marketing Manager at Brøndby IF - shared insights on the club’s recently opened fan zone, which can be seen as one of the best fan zones in Scandinavia.

This year’s Fan Experience Workshop was organised at Marshall Jozef Pilsudski Legia Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.

Read more on the contactless payment system at Stoke City, a public consultation by Everton FC, the Allsvenskan Live app and more in ESSMA’s weekly industry update.

Read more on the fan tokens at West Ham United, an hospitality upgrade at Everton FC, safety at the Swedish Football League and more in ESSMA’s weekly industry update.

Read more on safe standing at San Mamés, the inauguration of Al Wakrah Stadium, the PSG experience and more in ESSMA’s weekly industry update.