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Strategic support

ESSMA offers support tailored to the individual needs of each member.


Members can ask their individual questions towards the ESSMA community experts through our ASK ESSMA-service. The ESSMA staff gathers input from members and provides a tailored report towards the member. 91 leagues and clubs used this service in 2019 to find out more about topics such as the pro’s and cons of loyalty programmes (e.g. Malmö FF and Stade Rennais), challenges for retractable roofing (e.g. Sporting Charleroi) or an update regarding European stewarding programmes (Danish League).

Request your Ask ESSMA

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Targeted meetings & visits

Some strategic problems could benefit from a dedicated visit to a European stadium that faced the same question, or struggles with it now. ESSMA organises this type of visits and introductions towards other European stadiums. The goal remains to have a direct exchange of experiences and learn from one another.

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Suitable answer to broad strategic questions

When encountering a larger amount of questions, that asks for an approach with multiple discussion partners, ESSMA remains disposable for support. As an organisation, we strongly believe in this peer-to-peer approach where more than 350 European members inspire each other.



When creating plans for stadium development or commercial monetization of the club content, objective input and advice is a valuable asset.ESSMA can be engaged for an individual consultancy project. 

What our members say about ESSMA

What is your most memorable ESSMA moment or what is your main raison why you joined the ESSMA Community? We’re interested to hear more about your best ESSMA memory! Send us your most important ESSMA memory and we'll share it with the rest of the community.

Share your ESSMA moment