The Johan Cruijff ArenA, home to Ajax Football Club, has been asked by Amsterdam’s municipality to design a smart city concept following its own extensive sustainability work.

Paal Baas and Arjan Knottnerus shared insights related to multifunctionality at the Amsterdam ArenA, their hybrid Lay&Play solution, challenges and their protocol when hosting events on the pitch.

Sustainability Manager Russell Seymour talked about how Lord Cricket Ground’s sustainability efforts have been received by the public, their waste management policy and the sustainable approach of the venue’s redevelopment plan during our SMART & Sustainability Workshop at Amsterdam ArenA.

Arthur Berends, Company Director De Enk Groen & Golf and together with the Amsterdam ArenA grounds team responsible for the pitch, shared insights related to data tracking and their pitch dashboard during our Pitch Management Workshop.

Taylor Adler, a Candidate of the FBA Professional Master in Football Business, about his experience and learnings of two ESSMA Workshops. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.

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