ESSMA interviewed Bas Schnater, Fan Engagement & CRM Coordinator at AZ Alkmaar, about CRM, fan engagement and data gathering.

Read more on a contactless ticketing service at Allianz Arena, a new stadium for FC Dordrecht, the eFootball VBL Club Championship and more in this weekly industry update provided by ESSMA.

Read more on an AIK Eternity Card, initiatives for disabled fans at Liverpool FC, UEFA competitions and more in this weekly industry update provided by ESSMA.

ESSMA is pleased to announce Cupkeeper as a new Corporate Partner. Cupkeeper offers innovative designs of sustainable cup holders for cup and pint sizes. The cup holders have ample printing options on the handle and are both durable and robust. Furthermore, it is made from recyclable polypropylene.

Read more on Villarreal CF’s eco-friendly initiative, the sixth edition of the SGSA Green Guide, the IOG Industry Awards and more in this weekly industry update provided by ESSMA.

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