ESSMA interviewed Bas Schnater, Fan Engagement & CRM Coordinator at AZ Alkmaar, about CRM, fan engagement and data gathering.

Mandy Lane (Director at Live Tourism) and Jonathan Waite (Supporter Liaison Officer at Tottenham Hotspur FC) presented the Visit Football stadium assessment programme during our Fan Experience Workshop.

Together with representatives from the Premier League Clubs, Live Tourism developed the Premier League VisitFootball Stadium Assessment Programme, which had the objective of assessing and improving all stadiums in the Premier League in terms of Fan Experience. VisitFootball has a small team of dedicated employees who visit the Premier League stadiums on a regular basis and give them a score (and in a later phase recommendations) based on the fan experience in their stadium.

ESSMA interviewed Isabelle Henry, Marketing Manager at Standard de Liège, about the Selfez VOO feature in their app.

 

ESSMA interviewed Rafal Dmowski, Marketing Director, about Legia Warsaw’s loyalty programme. The main objective of Legia Warsaw’s loyalty programme, Legiony, is to increase attendance on matchdays. Their ‘matchday’ fan base consists of 110,000 contacts, while their ‘newsletter’ fan base consists of 70,000 contacts.

 

ESSMA interviewed Tomasz Zahorski, Proxy of the Management Board, about their new training centre project, the next phases and implemented benchmark elements.


Legia Warsaw’s new training centre will include 8 pitches, additional sports infrastructure, 9000 m2 building with dressing rooms, offices for the coaches, 24 rooms for the first team players (with 4* standards), 30 rooms for youth players, an R&D lab, etc.

 

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