ESSMA interviewed Thomas Otton - Communications Director at Ligue Nationale de Rugby (LNR) - on how LNR managed to attract a new audience to rugby by hosting a global show after the TOP 14 final.

Read more on the pitch monitoring system at Johan Cruijff ArenA, Borussia Dortmund’s digital collectibles app, Real Madrid’s remodelling plans and more in ESSMA’s weekly industry update.

Luis Cervera Torres - Operations and Project Director at Levante UD - gave participants of the ESSMA Summit Stadium Development seminar the latest updates on the club’s masterplan for a major renovation of Ciutat de Valencia.

ESSMA interviewed William Mannarelli - Director of Real Estate at FC Barcelona - about the Espai Barça project. The Espai Barça project is a large-scale infrastructure redevelopment project to improve (and expand) all FC Barcelona’s infrastructure including their training facilities, Camp Nou Stadium, Palau Blaugrana, the club’s offices as well as the commercial and leisure facilities.

Krzysztof Szumowski - Matchday Director and Venue Manager at Legia Warsaw - explained the process Legia Warsaw went through to implement a new venue management system to help them improve matchday organisation during the ESSMA Summit in Porto.

Read more on the development projects of Royal Antwerp FC and AS Monaco, sustainability initiatives at Real Betis, LaLiga’s streaming service and more in ESSMA’s weekly industry update.

Christophe Segers - Finance & Operations Director at Royal Antwerp FC - talked about the importance of data gathering, data analysis to support the club’s growth and how to optimise revenue streams and decrease expenses during the ESSMA Summit in Porto.

The increasingly fast evolution of technology and consumer demand, is causing the football sector to evolve and implement new technologies to enhance the fan experience. ESSMA’s Corporate Partner 3D Digital Venue builds 360-degree 3D interactive ticketing solutions that aim to enhance the fan experience to increase season ticket holder renewals and provide unique viewing experiences for potential VIPs. By using the technology, fans are able to experience a 3D view of their allocated seat in the stadium.

Míde Ní Shúilleabháin – Facilities, Safety & Sustainability Officer at Croke Park – outlined the stadium’s sustainability initiatives and how they talk about sustainability towards their fans and the wider community.

Read more on FC Schalke 04’s augmented reality app, the 2019 FIFA eNations Cup™, the #passonplastic initiative at London Stadium and more in ESSMA’s weekly industry update.