Year after year, the Bundesliga improves financial results, with an increase in advertising, media receipts and match day revenues. As the German League association declares in their Bundesliga report, the stadium infrastructure has a major economic impact.

The Euroborg is FC Groningen’s home ground and it became the successor of the former Oosterpark Stadium in 2006. The Euroborg is a multifunctional complex and next to the football matches there are several other activities taking place at the stadium.

Lagardère Unlimited, the sports and entertainment group of Lagardère, expanded their activities to Brazil. They were already active in selling media rights in South-America, but they now offer complete services in the domain of sports marketing. Together with their partner BWA they created LUArenas, a joint venture with activities dedicated to stadium and arena operation in Brazil.

With its new Groupama Arena, Ferencvárosi TC followed a trend that is daily business in the industry of stadiums and arenas nowadays. They did the same as Manchester City did with its Etihad Stadium, Arsenal with its Emirates Stadium and Bayern Munich with its Allianz Arena. All of them named their (new) stadium to their main sponsor. Nothing special you would say, but Ferencváros is the first Hungarian team to copy this phenomenon. An agreement for seven years was signed and next to this Groupama supports Ferencváros in its club development.

Karim Houari is the Stadium Manager of 'Stade de la Route de Lorient', home of French League 1 club Stade Rennais FC. Next to this he is also responsible for security management at the club. We talked to him to hear more about his tasks and projects at Stade Rennais and how the current situation in France is.

The Ullevaal Stadium in Oslo (Norway) is the home to both the Norwegian national football team and Valerenga IF. We interviewed Kjell Borgersen, Stadium Manager at the stadium to ask about the challenges of managing such a stadium. Ullevaal Stadium is a member of ESSMA thanks to the League Membership of Norsk Toppfotball.

Stephan Rehm, Bayer 04 Head of Eventmanagement & Andreas Hinder, Bayer 04 IT-manager told us more about the achieved and upcoming projects at the BayArena of Bayer 04 Leverkusen. They also explained the importance of fan experience for the club.

The ESSMA staff was invited to Standard de Lièges Stade Maurice Dufrasne. We walked through the security departments together with Security Responsible Mr. Christian Hannon and he commented in detail on the safety management at Standard.

On February 28 Mr. Emilio Sabadell -Operations Director of FC Barcelona and ESSMA Board Member- talked about his ticketing strategy during the Universitat Pompeu Fabra Ticketing Seminar for experts and students in Spain. Below you will find a brief summary of his insights.

On Wednesday February 12 the ESSMA Staff visited the BayArena in Leverkusen to have a talk with Stephan Rehm, who is part of the ESSMA Stadium Management Expert Group. This first part of the coverage showcases the responsibilities as a BayArena stadium manager.