Thomas Kirschner - Head of Fans & Tradition at Schalke 04 - explained which activities and projects the club has implemented to maintain a strong relationship with their fans. In total, Schalke 04 has over 160,000 members, 900 different fan clubs and an average stadium attendance of 61,197.

ESSMA interviewed Daniel Uthmann, Marketing Project Manager at TSG 1899 Hoffenheim, to learn more on how the club is using data to enhance the stadium experience.

Read more on the FAN of the Match initiative at PSV Eindhoven, RCD Espanyol’s new eSports team, LaLiga Genuine Santander and more in ESSMA’s weekly industry update.

The first 2019 issue of ESSMA’s Stadium Development Report provides insights in the development and renovation projects of FC Barcelona, Bologna FC, Sparta Rotterdam and AS Monaco.

Teresa Santos – Quality and Environment Manager at FC Porto – presented the club’s sustainability approach and its practical implications during the ESSMA Summit.

Read more on FC Grenoble Rugby’s Planète FCG project, a scarf with unique technology at Real Sociedad, the new Zagłębie stadium and more in ESSMA’s weekly industry update.

ESSMA interviewed Khalifa Al Mana – Senior Project Engineer at Supreme Committee for Delivery & Legacy – to receive an update on the development of the 2022 FIFA World Cup™ host venues.

ESSMA Surveys

February 01, 2019

 

Throughout the year, ESSMA is conducting several surveys linked to our six expert areas to help us to identify trends and best practices in European stadiums and ultimately creating a benchmark report with practical examples. By participating, you can help improve and expand our stadium industry knowledge. Once the results have been analysed, we will send you your individual benchmark. 

 

ESSMA CONNECTIVITY SURVEY

 

A fast and stable connection is valued by all fans and helps in creating a better fan experience. ESSMA is conducting a connectivity survey amongst its members to get a better understanding of how European stadiums value connectivity and the possibilities for the future. The survey should provide insights regarding the importance of WiFi, connectivity and 5G.

  

Take part in ESSMA's connectivity survey

 

 

ESSMA HOSPITALITY SURVEY

 

Hospitality has become an increasingly important factor in stadium operations and development. Income from hospitality packages represent an important revenue stream for most stadiums and the landscape of hospitality facilities and packages are constantly changing. ESSMA is conducting a hospitality survey amongst its members to get a better understanding of how European Stadiums are handling hospitality and VIP experiences today and how they might improve it in the future. This survey is divided into 4 main categories:

  • Facilities
  • Packages & prices
  • Staff
  • Evolution & upcoming trends

 

Start your hospitality survey

 

 

ESSMA MOBILITY SURVEY

 

Mobility to and around a stadium can be an important factor to get fans to come to the stadium. Certain fans might be discouraged by traffic jams, expensive parking spaces, long walks from the parking lot to the stadium, a lack of infrastructure for bicycles, limited public transport possibilities, etc. This survey is divided into 4 main categories:

  • Car
  • Bicycles and pedestrians 
  • Public transport
  • Safety

 

Complete your mobility survey

 

 

ESSMA STEWARDING SURVEY

 

Stewarding is an integral part of stadium operations, yet a lot of clubs seem to have problems attracting and retaining their stewards. It is important that clubs provide their stewards with the right training and the right incentives to keep them at the club. This survey contains 3 main categories about the current procedures concerning stewarding at European stadiums:

  • Steward attraction
  • Steward training
  • Steward retention 

 

Access the stewarding survey

 

 The preliminary insights of ESSMA's stewarding survey are available in ESSMA's Stadium Development Report Issue 4 2018 on the ESSMA Knowledge Platform.

 

ESSMA F&B SURVEY

 

This specific survey focuses on F&B and should provide insights in the F&B procedures and possibilities at European stadiums with a focus on:

  • F&B infrastructure
  • Catering staff
  • Payment methods
  • Queuing
  • F&B range
  • Data mining

 

Start your F&B benchmark

 

The preliminary insights of ESSMA's F&B Benchmark Report are available on the ESSMA Knowledge Platform.

 

 

 

Read more on the initiatives for disabled fans at Stade Français Paris and Celtic FC, RB Leipzig’s plans to redevelop its Red Bull Arena, the #PassOnPlastic initiative at Stamford Bridge and more in ESSMA’s weekly industry update.

Neil Sharman - Security Manager at Wembley Stadium - shared the stadium’s counter-terrorism measures both on event day and non-event day during the ESSMA Summit in Porto.