ESSMA Summit

   

Yesterday, Wednesday 20 September, UEFA announced the host venues for the 2019 finals of the Champions League, Women’s Champions League, Europa League and Super Cup. All nominated host venues are ESSMA stadium members.

 

UEFA Champions League

The host venue of the UEFA Champions League final 2019 will be Atletico Madrid’s Wanda Metropolitano stadium. The new Wanda Metropolitano opened last weekend and has a current capacity of 67,000 with a construction cost of €240 million.

 

 

 

UEFA Women’s Champions League

Groupama Arena, home of Ferencvárosi TC, in Budapest, Hungary has been elected to host the 2019 UEFA Women’s Champions League final. The stadium officially opened in August 2014, and has a capacity of 23,700.

 

 

 

UEFA Europa League

For the UEFA Europa League final, the Olympic Stadium of Baku, Azerbaijan has been nominated. In 2016, the Olympic Stadium was one of the host venues for the UEFA European Under-17 Championship. Furthermore, during the UEFA EURO 2020, three group games and a quarter-final will be hosted here. The stadium has a capacity of 68,700 and opened in March 2015.

 

 

UEFA Super Cup

The 2019 UEFA Super Cup will be played at Beşiktaş Stadium in Istanbul. On August 14 2019, the two finalist will play in the Vodafone park, a 32,000 seats stadium, which opened in 2016.

 

 

Furthermore, UEFA confirmed the format of the UEFA Nations League with the official match on September 6 2018. The new national team competition aims to ensure the continued success of national team football by replacing most friendlies with competitive matches and by allowing all nations to play against equally ranked teams.

 

 

 

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After residing over 50 years in the Estadio Vicente Calderon, Atletico Madrid’s home games will be played in the new Wanda Metropolitano, located in the north-east of Madrid. Construction started in 2011, on the grounds of the old La Peineta, an athletics stadium.

 

Construction cost: €240 million
Capacity: 67,000
Architect: Cruz y Ortiz Arquitectos
Construction time: 2011 - 2017

 

 

The club focused on spaciousness, comfort and safety of supporters above the capacity. Even though the amount of seats in the stadium increased by 21%. Several features implemented in the design are more distance between the rows, more suitable access for disabled fans and 96% of all seats will be protected when it rains. In terms of ticketing, there are 20 different pricing and seating categories, giving each fans the opportunity to find a suitable ticket. Furthermore, Neptuno Atletico de Madrid Premium, Wanda Metropolitano’s VIP hospitality area, has a wide range of premium boxes with around 7,000 seats available during games. 

 

 

Lighting installations from ESSMA’s Stadium Partner, Philips Lighting, have been implemented in the stadium and Philips Lighting will be Atletico Madrid’s official lighting partner for the next four seasons. Wanda Metropolitano will be the first stadium worldwide to benefit from the Philips ArenaExperience, a multi-purpose LED stadium lighting system, which encompasses LED lighting for pitch, stadium façade and hospitality areas.

 

We can proudly say that Atlético de Madrid will count with the best lighting experience of a football stadium. Philips is, without a doubt the best partner to take the leap into the new concept of show that we want to implement in the Wanda Metropolitano. The lighting will be a substantial part of the experience of the fans who visit us from next season; before, during and after the match.



Enrique Cerezo Torres, Chairman Atletico Madrid

 

 

Atletico Madrid won their first home game in their new Wanda Metropolitano stadium 1-0 with a goal of Griezmann in the 29th minute. The Wanda Metropolitano will be the host of the UEFA Champions League Final in 2019.

 

 

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#7 Stadium Industry Updates

  • Monday, 18 September 2017 10:03

Find out what the stadium industry has to show us and what we can expect from the future! 

 

  • Arsenal launched the Arsenal Innovation Lab. Together with start-up organisations they want to identify new ground-breaking fan experiences. During a ten-week program, the start-ups will be able to focus on areas including match day experience, engaging fans globally, retail operation for the future and transforming commercial partners' offering.

 

  • The Minnesota Vikings have hired an 18-year-old as a Gen Z adviser. Jonah Stillman’s main goal will be to attract Gen Z, youngsters born between 1995 and 2012, to the U.S. Bank Stadium.

 

 

  • LaLiga Official Data Center, a partnership between LaLiga and Perform Group, will ensure an optimal use of official match data across multiple sectors and channels. The partnership will allow LaLiga to facilitate innovation across broadcast graphics and production workflows, develop digital data visualisations, fantasy and gaming concepts, as well as supporting a commitment to data editorial and performance data analytics.

 

  • Atletico Madrid unveiled its new Wando Metropolitano Stadium. On Saturday they played their first official game against Malaga in the new stadium. Once completely finished, the stadium will have a maximum capacity of 68,000.

 

  • Tottenham Hotspur announced that their new stadium will be multi-use with a retractable football pitch for EPL games with underneath an artificial pitch for NFL games. The NFL invested in the project to establish a stronger base in the U.K. and Europe and at least 2 games will be hosted at the new stadium per season. The football pitch consists of three sections will be wheeled over the NFL pitch in about 25 minutes.

 

  • The international Olympic Committee officially awarded the 2024 Olympic and Paralympic games to France. It is the third time the Olympics are hosted in France with a special tribute to the last Olympic games, hosted in 1924, 100 years ago.

 

 

  • In 2021 Real Madrid is set to open an interactive and 'virtual reality' complex in Hengqin, the 12,000-square meter venue will include VR entertainment and a museum with the club's history. Hengqin is being currently being transformed into China's newest tourism heaven and is referred to as 'the Orlando of China'.

 

 

 

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The European Stadium and Safety Management Association (ESSMA) will assemble during the Safety Management Workshop. This event will take place in Dortmund (Germany) from 7 to 8 November at Borussia Dortmund’s Signal Iduna Park.

 

Topics during this two-day workshop include steward and relevant training, pyrotechnics, impact of the ‘Gelbe Wande’, ingress and egress, fan interaction and best practices in good hosting.


 

More info

 

 

Kai Ruben and his team will welcome us in Dortmund. We have confirmed speakers from DFL, Brøndby IF, SGSA and more.

 

Already attending

We can already welcome representatives from LNR, Bosch, Baku Olympic Stadium, Bundesliga, SGSA, … Don’t miss out and book your spot for an interesting workshop, giving you the chance to take home key takeaways and to network with your peers.

 

 

WhatESSMA Safety Management Workshop

Where: Signal Iduna Park (Borussia Dortmund)

Date: 7-8 October 2017

Goal: Organize discussions on the future of safety and, share valuable content security management and strong networking between industry peers 

Topics: Steward and relevant training, pyrotechnics, impact of the ‘Gelbe Wande’, ingress and egress, fan interaction and best practices in good hosting

Speakers: DFB, Keel University, SGSA, GSP Stadium, DFL, Brøndby IF and Borussia Dortmund

Participants: Representatives of ESSMA member Leagues, Federations, Clubs, Stadiums & ESSMA Stadium Partnersand ESSMA Strategic Partners 

  

Allianz Stadium

The stadium, home of Borussia Dortmund, is Germany’s largest football stadium with a capacity of 81,360. Since the third expansion phase has been completed, it is one of the largest and most comfortable stadiums in Europe. Furthermore, the stadium is often referred to as “the Temple”.

 

During the 2006 FIFA World Cup several games including the semi-final between Germany and Italy were held at Signal Iduna Park.

 

 

Register now

 

 

Testimonials from previous tours:

 

“It’s been fascinating to meet different groups of different countries, not only football clubs but the football federations and associations.”


 

Graham Griffin – Steward Training & Recruitment Manager Arsenal FC  

 

“It’s been a very good learning experience to hear from other countries and other clubs, so we are very happy with the first part of the workshop. It was nice to be able to walk around in the stadium and see what the presentations are showing, you see that in real life afterwards.”



Kasper Kragh – Security Advisor Divisionsforeningen, Danish League  

 

 

“If you’re talking to other people you get a different view and that also helps us to find different solutions or probably better solutions with the experience of the stadium experts.”



Roland Meier – Head of Panomera Multifocal Sensor Systems Dallmeier 

  

  

 

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ESSMA is glad to announce Nation-E as latest Corporate Partner. Nation-E is a cyber protection company focusing on securing OT systems. They offer innovative solutions to defend stadium infrastructure and are committed to protect vulnerable critical assets.

   

Nation-E would like to increase ESSMA members’ awareness about the need to ensure a safe environment for sport venues and fans.



Daniel Jammer, Chairman Nation-E 

 

 

Cyber attacks such as terrorist attacks, ransom and blackmail, gambling, sportive rivalry and hate communication can threaten the integrity of matches and competitions. A product which can be implemented to prevent these attacks is the Serial Alarm and Lock, a Smart Agent System. It offers a solution for sealing, encrypting authenticating and protecting communication flow of data through serial lines thus applying a physical layer of protection for serial communication utilized by OT assets coupled with a Push Notification mechanism sending an alarm when the serial line between the system components is compromised. Learn more about the Serial Alarm and Lock. 

  

Securing your organisation has become a critical aspect. The ESSMA community can benefit from the know-how in terms of cyber protection of Nation-E.



Dimitri Huygen, Managing Director ESSMA

 

 

During the 2014 FIFA World Cup in Brazil, Nation-E’s monitoring system and other products have been used in the International Broadcast Center.

 

 
More information about Nation-E

 

 

 

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#6 Stadium Industry Updates

  • Wednesday, 06 September 2017 08:35

Find out what the stadium industry has to show us and what we can expect from the future! 

 

  • Manchester United will upgrade the level of security around their training complex as a result of the recent terror threat. The aim is to prevent unwanted vehicles and people getting too close and will consist of new gates, barriers and bollards.

 

 

  • After 36 months of construction the new Mercedes Benz Stadium in Atlanta is finished and hosted its first game. The stadium has a capacity of 71,000 seats with a cost of $1,5 billion and both Atlanta United (MLS) and Atlanta Falcons (NFL) will play their home games. Supporters will be scanned by high-tech magnetometers as they enter the stadium, which will increase turnstile capacity by 40 per cent.

 

 

 

  • Newcastle FC have asked fans not to take bags to matches, a move welcomed by one of the club’s fans’ groups. Some security experts even call for an overall ban on bags at football grounds to reduce the security check and time spend searching those bags.

 

 

  • During the US Open, IBM’s Watson is automatically generating highlights of tennis matches. The technology has been tested earlier this year at the Master’s Tournament and at Wimbledon. When it recognizes a highlight, the United States Tennis Association can post this highlight on social media channels.

 

 

  • For one night, the Bayern Munich Allianz Arena has been transformed in an Airbnb during the Audi Cup. The winner of the competitions had the opportunity to catch four Audi Cup games as well as an overnight stay in the Allianz Arena.

 

 

  • ECA, partner of the ESSMA Summit 2018, hosted its annual ECA Awards. Real Madrid is the European club of the year, while AS Monaco won the award of best sporting progress. The Scottish club, Aberdeen was recognised for its ‘Dementia Friendly Wellbeing’ program and won the best community and social responsibility program. Furthermore, Sporting Clube de Portugal got recognized for their efforts in terms of promoting women’s football clubs.

 

 

  • The 2017 Women’s Rugby World Cup has been very successful with records in terms of attendance, broadcasting and social/digital media engagement. 2.65 million people have watched the final and the games itself attracted over 45,000 fans.

 

 

  • STRI Group is hosting its annual Research Day on 20-21 September. STRI consultants will give attendees a guided tour around the STRI research grounds and show partners’ latest trials and technology that will benefit the sport industry in the future. Furthermore, attendees have the chance to network with fellow industry professionals.

 

 

  • Manchester City revealed its newest project, the Tunnel Club. Fans can buy access to the area around the tunnel to see the players before entering the pitch. It’s a first in Europe and Manchester City got the idea from the Dallas Cowboys in the AT&T Stadium. 

 

 

 

  • DFL organised an Assembly of Disability Access Officers (DAOs) at RheinEnergie Stadium (FC Köln). Among participants were CAFE (Center for Access to Football in Europe) and other DAOs from German clubs. With topics including audio-descriptive commentary, accessible ticketing and an upcoming certification course for DAOs in Germany.

     

     

 

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The European Stadium & Safety Management Association (ESSMA) will assemble during the Fan Entertainment Workshop. This event will take place in Turin (Italy) from 3 to 4 October at Juventus FC’s Allianz Stadium.

 

The overall theme of this 2-day workshop is ‘different ways to improve fan attendance in stadiums’. With topics like fan segmentation, fan relationship management and loyalty programs, participants will get valuable and practical insights.

 

More info

 

 

Last year’s keynote speaker Francesco Gianello (Stadium Director Juventus FC) and his team will welcome us in Turin. We have confirmed speakers from Manchester City FC, European Professional Football Leagues (EPFL), Allianz Park (Saracens), Juventus FC and more.

 

Already attending

We can already welcome representatives from LNR, Baku Olympic Stadium, Stade Rochelais,… Don’t miss out and book your spot for an interesting workshop, giving you the chance to take home key takeaways and to network with your peers.

 

 

WhatESSMA Fan Entertainment Workshop

Where: Allianz Stadium (Juventus FC)

Date: 3-4 October 2017

Goal: Organize discussions on the future of fan entertainment, share best practices and valuable content, take home key takeaways on how to improve fan attendance

Topics: Match day fan zones, fan relationship management, match day content and activation, fan segmentation, loyalty programs

Speakers: Juventus FC, Manchester City FC, EPFL, Allianz Park (Saracens), FC Grenoble Rugby

Participants: Representatives of ESSMA member Leagues, Federations, Clubs, Stadiums & ESSMA Stadium Partnersand ESSMA Strategic Partners 

  

Allianz Stadium

The décor of ESSMA’s Fan Entertainment Workshop will be Juventus FC’s Allianz Stadium. The stadium, which replaced the old Stadio Delle Alpi, opened in 2011 and has a capacity of 41,507. Taking two years to build, its trademark features are the close proximity of the stands in relation to the pitch, and two pairs of concrete masts forming triangular shapes at opposite ends outside the stadium.

 

The first official competitive match on this new ground was Juventus-Parma, played on 11 September 2011, which Juventus won 4-1. In 2014, the stadium hosted the UEFA Europa League Final.

 

 

Register now

 

 

Testimonials from previous tours:

 

“The ESSMA workshop is fantastic, it genuinely is. I came all the way from England to be here. I must say that whilst these workshops are ongoing I wholeheartedly would say to anyone that is thinking about coming, please do and share ideas. There are very good people in the room and this is how you grow your football business.”


 

Anthony Emmerson – Supporter Growth & Services Manager, Stoke City FC 

 

“I’m happy we attended ESSMA’s Fan Entertainment Workshop in Valencia last year, because it was very interesting for us to get notes of our colleagues, from other stadiums and organisations.”


 

Thomas Franke -VfL Wolfsburg Head of Infrastructure and Organisation 

  

  

 

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The FBA Intro Week

  • Friday, 01 September 2017 10:41

The FBA offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry. As a strategic partner, ESSMA aims to help educate football’s future business leaders.

 

The FBA students will commence their Master with a visit to the Soccerex Global Convention on 4-6 September in Manchester. During this Intro Week, students will experience first hand the fundamentals of the football industry.

 

Furthermore, during the Intro Week students will visit Manchester United, contribute in debates, participate in workshops and network with stadium professionals at the Soccerex event.

 

Interested in following the students during their unique Master program and a behind-the-scenes look? Follow The FBA on their social media channels: FacebookTwitterLinkedIn and Instagram

 

 

 

 

 

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SAFA (South African Football Association) and ESSMA league member LaLiga, signed a Memorandum of Understanding (MOU), which focuses on initiatives in terms of improving the growth of football in South Africa.

 

 

During the press conference in Johannesburg, both Javier Tebas, President of LaLiga, and Danny Jordaan, President of SAFA, stated that the key objective is to boost the development of South African Football.

 

“We are delighted to be partnering with SAFA and are very impressed with their goals for vision 2022. We can only hope that this collaboration will ultimately benefit the footballing community in South Africa."



Antonio Barradas, Director LaLiga Africa

 

 

One of the initiatives is that LaLiga donates 2000 soccer balls which will be distributed to schools in rural areas. Furthermore, certified coaches from LaLiga will help train local coaches to improve their skills. The main focus will be on schools, rural areas, grassroots football as well as women’s football. Moreover, young and promising South African talents will receive the opportunity to train in Spain and showcase their skills.

 

“Women’s football development is a special area which needs special dedication in SAFA to realise Vision 2022 goals. It is within women’s football where we have identified massive potential for growth. We are glad that this is one of several areas where SAFA and LaLiga will work hand in hand."



Danny Jordaan, President SAFA

 

 

Together with LaLiga, SAFA aspires to achieve its Vision 2022 goals, with the development of women’s football as one of the priorities. Moreover, the partnership aims to bring Spanish football closer to fans, especially on the ever-growing African audience.

 

 

 

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FC Bayern opens its Youth Academy

  • Wednesday, 23 August 2017 10:01

Close to FC Bayern’s Allianz Arena in the north of Munich, the club opened its new Campus for young players. The aim of the Youth Academy is to optimize and improve the development of young talent.

The new FC Bayern Campus, a €70 million project in terms of construction cost, was built in 22 months. The 30-hectare facility incorporates a sports hall for basketball, handball and table tennis, eight football pitches for youth teams from the U-9s to the U-19s as well as the women's and girls' teams, and a 2,500-capacity stadium, where the U-17s and the U-19s contest their Bundesliga matches. The academy’s buildings on the campus, comprises offices for coaches and staff as well as 35 apartments for talents who don't live in the Greater Munich area.

 

"Like many big clubs around the world, a youth academy has been our dream for many years. What you can see here today can make us all feel proud. Our staff have an infrastructure better than any other."



Uli Hoeneß, President FC Bayern

 

 

Former player and manager, Hermann Gerland, will oversee the sporting side of operations at the academy. The club foresees the campus as a crucial step for the future of FC Bayern and hopes that several young talents will make it to the first team as a result of the Youth Academy.

 

 

During the Stadium Development Seminar at the ESSMA Summit 2017, Jürgen Muth, CEO of the Allianz Arena and ESSMA Advisory Committee member, already presented the new training center to the ESSMA community.

 

 

 

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