With the tagline “It’s not football, it’s LaLiga” LaLiga has been further expanding its worldwide market in recent years. Eva López Ruiz - Global Brand Director at LaLiga - shared the process and approach they’ve been focussing on during ESSMA Spotlight.
CBRE the world’s largest commercial real estate services and investment firm, and a specialist in facility management services, has been a valued member of the Association since 2015 and is now an ESSMA Stadium Partner.
This year, the government in the Netherlands launched Fieldlab; a series of test events, in which large crowds are welcomed back to the stadium.
During the Connected Experience track, Jen Millet - Senior Vice President of Marketing at Golden State Warriors - shared a lot of interesting initiatives and features which have been implemented at Chase Center over the past two years with ESSMA Spotlight participants.
Read more on a new app for Southampton FC, ticketing at Tottenham Hotspur, an update on Everton FC’s planning application and more in ESSMA’s industry update.
On Thursday 25 March ESSMA will organise its virtual Pitch Services e-Workshop. The main topics of the e-workshop will focus on data gathering, busy schedules, sustainable pitch management and COVID-19 protocols. Insights will be shared by Sporting Clube de Portugal, Johan Cruijff ArenA and Dr. Bernd Leinauer.
How are venues worldwide preparing for the return of fans? During ESSMA Spotlight, Vince DiGennaro focused on the COVID-19 guide on spectator safety for American venues while Eamon O'Boyle shared research on the process of reopening Irish sports venues after COVID -19.
ESSMA will participate in the project GOALS (Governance-Oriented Actions Levering on environment for Sustainability), as part of the Erasmus+ programme. The project will create awareness, tools and best practices on the domain of sustainability, both on a governance and operational level.