News - ESSMA

How the FBA Candidate Ajay Abraham experienced his internship at ESSMA

Ajay Abraham, a Candidate of the FBA Professional Master in Football Business, successfully completed his internship at ESSMA as part of the FBA Professional Master in Football Business. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.

Industry news

03Jul

Industry update: more on fan experience, broadcasting and accessibility

Read more on KRC Genk's 2019/20 season kit reveal in 360°, virtual advertising during the TOP 14 final, UEFA.tv and more in ESSMA’s weekly industry update.

Fan Experience & HospitalityIndustry newsOperations & Ticketing

01Jul

Ekstraklasa’s digital approach to increase fan engagement

As part of ESSMA’s Fan Experience Workshop, Marcin Pelc and Grzegorz Stańczuk shared several projects as part of Ekstraklasa’s digital approach including the Ekstraklasa app and the implementation of an eSports competition.

Fan Experience & HospitalityMember news

26Jun

Industry update: more on hospitality, technology and fan experience

Read more on the tunnel club concept at Northampton Saints, a virtual 3D tour of Real Madrid City, club operations at Valencia CF and more in ESSMA’s weekly industry update.

Fan Experience & HospitalityIndustry newsOperations & Ticketing

24Jun

Marketing intelligence at PSV: using data and technology in fanbase marketing

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Joeri Verbossen - Marketing Manager at PSV - focused on how the club is using data and technology through marketing intelligence to enhance its fanbase marketing with some practical examples.

Fan Experience & HospitalityMember news

11Jun

Legia Warsaw’s new merchandising approach

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.

Fan Experience & HospitalityMember news

06Jun

How AZ Alkmaar is enhancing fan engagement via data and fan intelligence

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.

Fan Experience & HospitalityMember news

05Jun

Industry update: more on development, ticketing and sustainability

Read more on reusable cups at Signal Iduna Park, smoke-free Eredivisie and Keuken Kampioen Divisie stadiums, renovation at FC Metz and more in ESSMA’s weekly industry update.

Fan Experience & HospitalityIndustry newsOperations & TicketingSafety & SecuritySustainability & Smart