The case of LaLiga: developing a framework for a more media-centred approach of the competition
The 4th edition of the ESSMA Summit took place 16 and 17 January 2018 in the iconic Aviva Stadium, Dublin, Ireland. About 375 people active in the sports and stadium industry could network and listen to leading keynote and seminar speakers.
One of the keynote sessions focused on matchday operations. An introduction was provided by Marc Schmidgall, Head of Communications and Marketing ECA, followed by presentations from Roger Brosel, Head of Content and Programming LaLiga and Francesco Gianello, Head of Stadium Juventus FC.