Amsterdam ArenA to officially become Johan Cruijff ArenA
At the start of the 2018-2019 football season, the Amsterdam ArenA will officially change its name to the Johan Cruijff ArenA. The new logo of the Johan Cruijff ArenA will be unveiled on or near April 25, the birthday of the legendary footballer.
"We are happy to be able to give this permanent tribute to football legend Johan Cruijff. As a stadium, we are proud to be able to bear his name. It will resonate globally."
Henk Markerink, CEO Amsterdam ArenA
Amsterdam ArenA is already busy with the many preparations that the name change entails. A big endeavour as in the long run, everything must bear the name Johan Cruijff ArenA – from the signs at the entrance, to the flags, even to the uniforms worn by the stewards. Johan Cruijff passed away on March 24, 2016 and is worldwide known for his contribution to football as a player, a football coach and as a benefactor, through his Foundation (Johan Cruyff Foundation).
The Amsterdam ArenA is an important player in the top league of international, multi-purpose stadiums. It is the home of AFC Ajax and the stage for the Dutch national team, big concerts, dance events and business meetings. The Amsterdam ArenA welcomes more than two million visitors annually. It is all about the audience experience at the stadium and together with its partners, the Amsterdam ArenA offers top-level services and facilities and is constantly working on creating an optimal fan experience in and around the stadium.