Creative solutions for sponsorships impacted by COVID-19
Three creative ways to add sponsor visibility to matches behind closed doors
- Branded player tunnels. Larger bannering on the player gateways allows for more sponsor branding
- Double or triple rows of LED advertising. Fewer fans in the stands offer the possibility to double or triple the rows foreseen for LED advertising
- Pitch printing Some clubs and stadiums were already working with pitch printing, and their number continues to grow during this period. Feel free to consult our partner AirPrint to gain more information on the topic.
Solutions for those with terminated competitions
Even when the competitions are closed for the season 2019-2020, there are still some creative solutions to be found to improve sponsor visibility. Sponsoring and branding of the esports division of current teams is an option. Dedicated apps to encourage relations between clubs and fans offer also more branding opportunities.
Other ideas and solutions
These are just some examples of the creative solutions we saw in stadiums.
Find the full presentation on our ESSMA Knowledge Platform.
Maybe you have another interesting solution for you sponsors you’d like to share?