Eredivisie CV and CED (Dutch Football) join ESSMA as league members

ESSMA welcomes new league members Eredivisie CV (Association of Eredivisie clubs) and CED (Cooperation of first division clubs) to its extensive network of stadium professionals. Through the membership of both leagues, all associated clubs will be part of ESSMA’s community.

Throughout the 2017-2018 season, ESSMA will closely work together with Dutch football clubs to optimize commercial stadium exploitation and fan experience by co-organizing workshops, contributing in research and content creation and individual support. Within this partnership, KNVB Expertise will play an important role to achieve the projected outcomes. 

Eredivisie CV – Association of Eredivisie clubs 

Eredivisie CV, founded in 1956, is the association dealing with the common interests of all Eredivisie clubs, both at national and international level. Their mission is to promote the quality of football in the Netherlands under one common name.

The Dutch Eredivisie consists of 18 professional teams, Feyenoord Rotterdam being the 2016-2017 Championship winner.

“We are glad to become part of ESSMA which will enable us to learn from their network while at the same time giving us the opportunity to share our expertise and best practices with other ESSMA Members. In addition, we’re confident it will help us in working on one of our focus points for this season: Stadium and fan experience.”

Jacco Swart, CEO Eredivisie 

CED – Cooperation of first division clubs    

The Cooperation of first division clubs (CED), founded in 1999, exploits the media rights and sponsor rights for the benefit of the clubs in the Dutch first division (Jupiler League).

The Jupiler League comprises of 20 clubs. VVV-Venlo ensured promotion last season by topping the 2016-2017 league table.

“We’re looking forward to this partnership with ESSMA and help the clubs improve their products and services. It is great to add the knowledge and expertise of foreign competitions by ESSMA to the support for Dutch clubs that we already work on with KNVB Expertise. It helps to accelerate growth within our strategy “opportunity for development.”

Marc Boele, Director CED

KNVB Expertise

KNVB Expertise is a joint initiative consisting of Eredivisie CV, CED, KNVB (Royal Dutch Football Association) and FBO (Federation of Paid Football Organisations). Their aim is to professionalize Dutch (paid) football in terms of development. They have four core expertise areas: research, knowledge sharing, education and customized work. 

“We are delighted to welcome Eredivisie CV and CED as new ESSMA League Members and look forward working together with the Dutch Eredivisie and first division clubs and KNVB Expertise. Knowledge exchange will act as a cornerstone for this partnership.”

John Beattie, President ESSMA 


ESSMA, the European Stadium and Safety Management Association is built around three pillars: Workshops and Events, Business Intelligence and Strategic Support.

ESSMA offers a platform to stadium professionals where they can share, learn and discuss topics related to ESSMA’s areas of expertise: Stadium Development, Operations & Ticketing, Sustainability & Smart Stadiums, Safety & Security, Fan Entertainment & Hospitality and Pitch Management. 

Posted on 09/08/2017 in: