How Eintracht Frankfurt implements digitalisation at Deutsche Bank Park
The introduction of Eintracht Frankfurt’s own technology company
In 2019 Eintracht Frankfurt founded EintrachtTech, a 100% owned subsidiary, with the aim to develop new digital business models and establish new revenue streams that increase the overall economical competitiveness of the German football club. EintrachtTech has 4 core business areas they focus on: digital stadium, digital ecosystem, eSports and startup cooperations.
“Our state of the art technology lays the foundation for new digital business models in and around the stadium.”
A digital transformation through the “Arena of IoT” project
Together with its technology partners, EintrachtTech implemented its “internet of things” project at Deutsche Bank Park, focusing on topics like parking space management, smart waste management, predictive maintenance and much more.
Through this project, Eintracht Frankfurt wants to create a digital lighthouse in the heart of Europe. They also want to play an active role as a motor for digitalisation in the region as well as develop IoT solutions that can also be implemented in other stadiums or venues like airports, train stations and shopping malls.
A new cashless payment system
In collaboration with Deutsche Bank and Mastercard, the club launched its own payment app which introduced a new cashless digital payment system. The fans can link any bank account to the app, which allows them to pay cashless inside the stadium as well as anywhere around the world via the NFC technology. Eintracht Frankfurt believes this technology brings a lot of opportunities, such as:
Increasing transaction volumes within the stadium
Creating additional benefits for users by creating a loyalty system
Generating more data and insights into fan behaviour and consumption patterns
Join us on Friday 21 May at 3PM for our next ESSMA Connect session!
In our upcoming ESSMA Connect session we will be joined by Marco Hoogerbrugge, Project Manager at SBV Excelsior! Mr Hoogerbrugge will tell us all about the plans of the Dutch football club regarding their upcoming renovation project.