Populous: Sponsor of the ESSMA Lisbon Stadium Tour
Populous is the proud sponsor of the ESSMA Lisbon Stadium Tour, the day before the ESSMA Summit. Over 30 ESSMA delegates will have the opportunity to visit Estádio da Luz and Estádio José Alvalade and learn more about the daily operations at Sporting CP and SL Benfica.
At Sporting CP, delegates take part in an Estádio José Alvalade tour and learn more about the club’s daily operations. In addition, delegates will visit SL Benfica. Besides an Estádio da Luz tour, Henrique Conceicão – Events, Innovation and Business Development Director at SL Benfica – will share some facts & figures and more information on how the club’s organisational leadership status shaped its strategic development. Tom Jones – Senior Principal at Populous – the architects of Estadio da Luz will then focus on the trends in stadium design and renovation during his presentation.
Tom will share more information on several projects including the new Tottenham Hotspur Stadium and how it responds to the demands of modern football fans; the Tunnel Club and increased capacity of the South Stand at Etihad Stadium as well as the year-on-year improvements at Emirates Stadium to upgrade the range of hospitality experiences to maximise matchday revenues.
Populous has seen a growing trend for more frequent stadium upgrades and renovations. It is all part of enhancing the matchday experience. Whereas traditional sports fans may be content to simply ‘spectate, new generations of fans demand something more. They want a participatory experience that delivers lightning-fast digital connectivity for social sharing, state-of-the-art audio-visual screens that replay action from the game and a food and drink offer to rival the best restaurants and bars found on the high street.
“Moving forward, these renovation projects are likely to become increasingly common as clubs seek to continually upgrade, enhance and expand existing stadium facilities rather than rebuild them entirely. With the wide range of expertise within our practice — spanning architecture, interior design, wayfinding and brand activation — Populous is well positioned to respond to the changing needs of clubs in this specialised field of work.“
Populous is one of the world’s foremost designers of sports and entertainment facilities. Over the past two decades, they have been fortunate to collaborate with leading sports clubs from across Europe on many of the most iconic stadium design projects of the modern era. Their portfolio of work includes SL Benfica’s 64,642-seat Estádio da Luz stadium; Arsenal’s Emirates Stadium; Aviva Stadium in Dublin; Lyon’s Groupama Stadium; and the new stadium for Tottenham Hotspur Football Club, which they believe will be one of the finest stadiums in the world.