Expert areas

ESSMA insights as part of the KNVB webinar on partnerships

KNVB Expertise organised a webinar focused on sponsorship and sales with 30 representatives from Dutch professional football clubs. The webinar focused on ways to provide visibility and added value for sponsors and partners during COVID-19 crisis with insights from Steffen Plein, Sponsoring & Sales Coordinator at TSG 1899 Hoffenheim. In addition, ESSMA shared its insights on the ongoing COVID-19 research and best practices on new initiatives and ideas for clubs to expand its reach.

Fan Experience & HospitalityMember newsNewsOperations & Ticketing

09Jul

How did the Hungarian clubs prepare for the competition’s restart?

Since 23 May NB1 matches behind closed doors were allowed again. As a next phase, a limited amount of fans were allowed back into the stadium soon after. While for the last three competition rounds, a full capacity was allowed. ESSMA interviewed Máté Bálint - International Project Manager at Ferencvárosi TC - and László Erik Horváth - Infrastructure Expert at MLSZ - regarding the Hungarian restart.

Fan Experience & HospitalityMember newsOperations & TicketingSafety & Security

07Jul

Discover all Q&A from our webinar with Borussia Mönchengladbach on matches behind closed doors

On 18 June, ESSMA hosted its fifth webinar with Matthias Neumann - Head of Security at Borussia Monchengladbach. An interesting session, with numerous questions in the Q&A was the result.

ESSMAEventsFan Experience & HospitalityOperations & TicketingSafety & Security

03Jul

Overview ESSMA Stadium and Corporate Partner webinars

Several of our industry suppliers are launching/have launched webinars to stay in touch with their network and share insights. ESSMA has selected some webinars which are relevant for our industry. Don't hesitate to join when interested!

Development & ConstructionFan Experience & HospitalityMember newsOperations & TicketingPitch ManagementSafety & Security

02Jul

Ekstraklasa's restart and impact on crowd management - insights from our webinar

In Poland, football matches have a very important social and economic role. As a result, experts from the football and stadium industry have been working on plans for the re-opening since April.

Fan Experience & HospitalityNewsOperations & TicketingSafety & Security

01Jul

Industry update: more on hospitality, fan experience and COVID-19

Read more on Johan Cruijff ArenA’s pop-up restaurant, Visit Mallorca Estadi, Bundesliga Match Facts and more in ESSMA’s industry update.

Development & ConstructionFan Experience & HospitalityIndustry newsOperations & TicketingSafety & Security

30Jun

Interview with Dominik Schreyer: What happens when football is played behind closed doors?

As a result of the COVID-19 pandemic most European football clubs are forced to play games in empty stadiums, some clubs are complaining that the lack of home advantage is impacting the integrity of the competition. Of course, the impact on national health should always be our priority, but is there actually any truth the club’s claims? Can home advantage be proven statistically and is there any way we could simulate it, even without physical crowds in the stadium?

ESSMAFan Experience & Hospitality

26Jun

ESSMA Webinar - Ekstraklasa's restart and impact of crowd management

The competition in Poland has restarted a few weeks ago and several Ekstraklasa competition rounds have already been played. How did the Polish clubs prepare for it? As 25% of fans are allowed inside the stadium, how to decide which fans can enter? Which social distancing guidelines will they have to follow? And how to adapt the crowd management flows?

ESSMAEventsFan Experience & HospitalityOperations & TicketingSafety & Security