Today, about a quarter of stadiums are equipped with a fan zone. On May 7th, we focussed on this trend with Cristiano Vieira of Benfica SL and Thomas Skøv Petersen of Brøndby IF in the second ESSMA webinar.
Read more on the #MonmaillotFCR campaign of FC Rouen, an interview with ESSMA Board Member John Barrow and several COVID-19 initiatives in ESSMA’s industry update.
Earlier this year in February, ESSMA supported KRC Genk during a Training Center Tour in the United Kingdom. A delegation from the Belgian national champion visited the training centers of Liverpool FC, Burnley FC and Stoke City FC to gather more inspiration and best practices for the development of their own new training complex in the future.
Samin Macdonald, Project Director at Legends International, shared his thoughts on how the stadium experience of the future will look like.
Fan zones are growing in a multitude of European stadiums. Today, about a quarter of stadiums are equipped with a fan zone. They differ in size and concept, but all have one thing in common: extending the matchday experience.
On April 23th, we welcomed Francesco Gianello, Head of Allianz Stadium & Facilities, as the first speaker in our webinars series. He talked us through the Italian timeline of the COVID-19 outbreak, the impact on the sports activities in Allianz Stadium and the strategy towards re-opening.
Read more on the plastic doppelganger initiative at Borussia Mönchengladbach, the design of Santiago Bernabéu, the Eredivisie Shirt Festival and more in ESSMA’s industry update.
Lisa Knights, Group Head of Communications, elaborated during the ESSMA Summit 2020 how Ashton Gate Stadium has been developed into a multifunctional venue since 2014 and how they will continue to develop the surrounding area in the upcoming years to create a true multifunctional site, housing a multitude of sports and events.