CRM in a Second Tier French Rugby Club
Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC. Oliver Spaeth, Web & Social Media Manager for FC Grenoble Rugby, provided some detailed insights as to how CRM can be delivered successfully in a second tier French rugby club.