Croke Park, home of Gaelic Athletic Association, can typically host up to 80,300 fans. Even at a reduced capacity that would still be a large amount of people once fans are allowed back at the stadium. During ESSMA Spotlight, Emma Kelly discussed Croke Park’s preparations and planning linked to crowd flow procedures, how they operated during matches behind closed doors and adapted F&B measures.
Read more on the FC Bayern München documentary, test matches at NEC Nijmegen and Almere City, ticketing at SL Benfica and more in ESSMA’s industry update.
Johan Cruijff ArenA is a key example in the field of innovation and technology. Willem Hegen, Crowd Services Manager at the ArenA, discussed several ongoing projects during ESSMA Spotlight.
The majority of sports and entertainment venues have had the opportunity to welcome back (a small amount of) visitors in the past months. Valuable lessons were learned about hygienic requirements, safety protocols and fan experience. To kick off our first ESSMA Spotlight, John Beattie - Stadium & Facilities Director at Arsenal FC, Adam Baker - Safety Direct at FIA and Cyril De Greve from ESSMA shared their insights during a high-level panel discussion.
Lots of ESSMA Spotlight participants joined the presentation of Arnaud Delpech, Voice of Customer Officer at PSG. In addition to the impact of COVID-19 on the matchday ticketing procedures, participants also learned more about Ticketplace, PSG’s club-owned secondary ticketing platform.
More and more stadium projects, whether they are redevelopments or new constructions, are including an urban redevelopment of the surrounding area in their plans. At SBV Excelsior, they are going even one step further and are planning to build real estate on top of their current stadium. To learn more about the project, ESSMA interviewed Ferry De Haan, General Manager at SBV Excelsior.
Read more on the 2020 Premier League Sustainability Table, the 2020 FIFA™ Club World Cup venues, eLaLiga Santander and more in ESSMA’s industry update.
During ESSMA Spotlight, both UEFA and KNVB shared insights on how they are using blockchain technology to improve the mobile ticketing journey for its fans.