Daniel Uthmann - Marketing Project Manager at TSG 1899 Hoffenheim - shared how the club is using data to enhance the matchday experience.

Krzysztof Szumowski - Matchday Director and Venue Manager at Legia Warsaw - explained the process Legia Warsaw went through to implement a new venue management system to help them improve matchday organisation during the ESSMA Summit in Porto.

ESSMA interviewed William Mannarelli - Director of Real Estate at FC Barcelona - about the Espai Barça project. The Espai Barça project is a large-scale infrastructure redevelopment project to improve (and expand) all FC Barcelona’s infrastructure including their training facilities, Camp Nou Stadium, Palau Blaugrana, the club’s offices as well as the commercial and leisure facilities.

Míde Ní Shúilleabháin – Facilities, Safety & Sustainability Officer at Croke Park – outlined the stadium’s sustainability initiatives and how they talk about sustainability towards their fans and the wider community.

The increasingly fast evolution of technology and consumer demand, is causing the football sector to evolve and implement new technologies to enhance the fan experience. ESSMA’s Corporate Partner 3D Digital Venue builds 360-degree 3D interactive ticketing solutions that aim to enhance the fan experience to increase season ticket holder renewals and provide unique viewing experiences for potential VIPs. By using the technology, fans are able to experience a 3D view of their allocated seat in the stadium.

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