ESSMA Fan Experience Workshop

The European Stadium & Safety Management Association will assemble during the Fan Experience Workshop that will take place in Mälmo (Sweden) from 17 to 18 November 2020. Delegates will enjoy panel discussions, presentations linked to fan experience and a networking dinner.

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17 18 November 2020
Eleda Stadion - Malmö (Sweden)


The main themes of this year's edition will focus on:

Fan activation
Mapping the fan journey
Fan zones and pre-match entertainment

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Tickets are limited, so be sure to register in time.

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Eleda Stadion

Host venue of ESSMA’s Fan Experience Workshop

Eleda Stadion

Malmö FF's home ground, Eleda Stadion, was opened in 2009. It’s a modern UEFA Category 4 rated stadium with a capacity of 22 500 (20 500 during international games). It has two two-tiered all seater-stands and two standing terraces (converted to seats for international matches) to provide the best possible football setting. The stadium hosts several offices, a club museum, a 2000 seat restaurant for hospitality and conferences, a public restaurant called Erics (named after Malmö FF's most prolific chairman, Eric Persson), a club merchandise shop, lodges, a public gym and a school.

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