ESSMA Fan Experience e-Workshop

ESSMA maintains the upcoming 2020 Fan Experience Workshop but opts for a new, digital format. As the global circumstances are unpredictable, it is more appropriate to collaborate online to ensure a safe environment.

The designed format should lead to real interaction and collaboration, with relevant best practices and insights.

Get your tickets

10 November 2020


The main themes of this year's edition will focus on:

Fan activation
Data campaigns
Impact of COVID-19
Content creation
Fan connection & loyalty

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The ESSMA e-workshop is free of charge and only available for ESSMA Members!

Create an account for the e-workshop platform and register!

Do you have issues with logging in to the ESSMA e-workshop platform? Get in touch with


Anthony Emmerson

Supporter Growth & Services Manager
More info

Kerry Keenan

Head of Multimedia & Digital
More info

Aran Rush

Vice President Arena Operations
More info


  • 14:00 - 14:10  Welcome by Cyril De Greve & introduction of speakers

  • 14:10 - 14:30  Engaging with Celtic FC fans through club content  

  • 14:30 - 14:50 How Stoke City FC stayed connected even more with its fans during the COVID-19 lockdown 

  • 14:50 - 15:10 Q&A with Kerry Keenan and Anthony Emmerson

  • 15:10 - 15:20  Virtual coffee break

  • 15:20 - 15:40  ESSMA Connectivity Benchmark

  • 15:40 - 16:00 Best practices of Sacramento Kings, one of the most high-tech venues in the world

  • 16:00 - 16:10  Wrap-up of the e-workshop

Get your tickets

Next year's 2021 edition at Eleda Stadion

ESSMA Fan Experience Workshop in 2021

2021 ESSMA Fan Experience Workshop

Originally Eleda Stadion would host the 2020 edition of ESSMA's Fan Experience Workshop in November. However, given the current worldwide situation ESSMA decided to transfer all 2020 Workshops host venues to 2021 to ensure a safe atmosphere. The 2021 Fan Experience Workshop will take place on 2 and 3 November 2021.

Get your ticket for the 2020 online edition