Discover the heart of football's most iconic cities, Manchester and Liverpool, on a 2-day stadium tour organized by ESSMA. Prepare as we delve into the following legendary stadiums: Old Trafford (home of Manchester United), Etihad Stadium (home of Manchester City), Goodison Park (home to Everton FC), and Anfield Stadium (the fortress of Liverpool FC).

Get ready to be captivated by an insider's look into these iconic venues. This isn't just a regular trip to the UK; it's an exclusive opportunity to see this venues. Don't miss out on this chance! Join us for this tour, available in limited numbers exclusively for ESSMA members.

This exclusive event promises:

  1. Learn how new technologies combine with historical club traditions to lift fan experience to a new level

  2. See how venue renovations and new developments are revolutionizing the stadium landscape

  3. Learn how clubs have redefined and broadened their hospitality offer to reach a wider target audience


Stadium Development
Safety & Security
Fan experience
Streamlining operations

The preliminary schedule of our UK Stadium Tour

Note: changes may still be made

Monday 9 October 2023

Visit Manchester United (09h45 - 15h30): 

- Dedicated stadium tour at Old Trafford by senior staff: 

  • The history and legacy of Old Trafford
  • Hospitality facilities
  • F&B and Catering
  • Safety & security
  • Fan experience

- Lunch with networking possibilities
- Presentations by Manchester United & Extreme Networks: "Technology driving fan experience to a new level"

Visit Manchester City (15h30 - 21h00): 
Part of the ALSD International event 2023

- Dedicated stadium tour at Etihad Stadium:

  • A diverse hospitality offer
  • Unique F&B experience 
  • Fan areas 
  • Behind the scenes stadium tour with networking food and drinks

- Dinner with networking possibilities

Tuesday 10 October 2023

Visit Everton FC (10h00 - 13h00): 

- Dedicated stadium tour at Goodison Park by senior staff: 

  • Safety and security
  • Renovated hospitality facilities 
  • Diverse F&B offer 

- Lunch with networking possibilities
- Presentation by Everton FC: "Bramley Moore Dock Stadium: A new home for Everton FC" (subject to change)

Visit Liverpool FC (13h30 - 15h30): 

- Dedicated stadium tour at Anfield by senior staff: 

  • Kop development project
  • Safety and security (rail seating)
  • Anfield: history and tradition 
  • Hospitality & catering 

- Refreshments  

Register now

Please note:

Tickets are only available to ESSMA members and include 1 hotel night from 9 to 10 October 2023 in Manchester.

The event ticket does only include local transport between the venues, NOT transport to the UK.

Are you arriving in Manchester as early as Sunday 8 October? Then book our event hotel at a discount for this extra night. More info soon.

ESSMA Event Hotel: Hotel Football - Old Trafford

Please note: 1 hotel night (from 9 to 10 October) is included in your ticket. Would you like to book an extra night from 8 to 9 October? Then click on the link below for the discounted rate. 

Book your extra night (8 to 9 October)

ESSMA London Stadium Tour 2022: the aftermovie!