ESSMA Webinars

As it is currently impossible to organise (international) events, ESSMA has looked at other ways to keep you informed on all stadium-related topics. A series of webinars will be our solution to overcome this period of time.

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04 June 2020
11 AM CEST

Webinar 4: Impact of hospitality segmentation on stadium development

THURSDAY 4 JUNE 11AM CET

Hospitality segmentation is becoming one of the top priorities when renovating or building a new stadium. Both perspectives are brought up during this webinar.

Everton FC's hospitality plans

Aidan Miller (Stadium Development Head of Finance) will share insights on Everton FC's plans of the new stadium, which will include 5,000 hospitality seats, a significant increase compared to the 1,400 seats at Goodison Park. Furthermore, they’ll discuss how they tested their new hospitality concepts at Goodison Park before implementing them at Bramley-Moore Dock Stadium.

Redevelopment of Liverpool FC's main stand at Anfield

Ged Poyton (Stadium & Operations Manager) will elaborate on Liverpool FC renovation plan of the Main Stand at Anfield. This renovation was also impacted by new approaches in the field of hospitality.

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Pre-register for 4 June

The webinar is free of charge but it is required to pre-register for all ESSMA webinars. After registration you'll receive the link to access the webinar on Thursday 4 June at 11AM CEST. Please note that all webinars are only accessible for ESSMA Members.

Webinar 3: Turning matchday staff into club ambassadors

RE-WATCH THE WEBINAR ON THE ESSMA KNOWLEDGE PLATFORM

Taking inspiration from several other big industries (theme parks, fastfood, retail...) Fiserv Forum created a tailor-made staff incentivation programme which is helping them to achieve their mission: becoming the friendliest arena in the world. Want to learn how to better your matchday staff? Register now to learn how Fiserv Forum's staff became matchday ambassadors.

Raj Saha, General Manager 

Raj Saha, General Manager at Fiserv Forum, will share insights into the matchday operations at Fiserv Forum and best practices on how to train your matchday staff into becoming club ambassadors.

Access the webinar content on the ESSMA Knowledge Platform

Webinar 2: Building the best fan zone

RE-WATCH THE WEBINAR ON THE ESSMA KNOWLEDGE PLATFORM

Fan zones are growing in a multitude of European stadiums. Today, about a quarter of stadiums are equipped with a fan zone. They differ in size and concept, but all have one thing in common: extending the matchday experience. When a stadium is considering a fan zone, there are a lot of questions to be answered:

Thomas Skøv Petersen, Marketing Manager at Brøndby IF

Thomas Skøv Petersen will focus on how Brøndby IF implemented their fixed fan zone which has been built on the core value of the club, namely the community and their fans.

Cristiano Vieira, F&B Operations Manager at SL Benfica

As of 2015, SL Benfica has invested in its fan zone, and recent seasons show very positive results in increased in revenue. Cristiano Vieira, F&B Operations Manager, will share the latest results and best practices during the webinar.

Access the webinar content on the ESSMA Knowledge Platform

Webinar 1: Tackling COVID-19 at Juventus

RE-WATCH THE WEBINAR ON THE ESSMA KNOWLEDGE PLATFORM

The COVID-19 pandemic affects football in an unprecedented manner. Juventus, located in Piemonte, North of Italy, was one of the first European topclubs to be confronted with the virus, and its impact on their activities.

Which steps did Juventus follow while locking down? Which precautions have been made regarding the facilities? And which mesasures will be taken when reopening the Allianz Stadium?

Francesco Gianello, Head of Allianz Stadium & Facilities

Francesco Gianello, Head of Allianz Stadium & Facilities, will share some personal experiences from the first row, regarding the road to lockdown, handling facilities during lockdown, and the strategy toward reopening.

Access the webinar content on the ESSMA Knowledge Platform