G2K Germany GmbH

We are the spin-off of a data management company operating in the security sector. We see ourselves as our clients’ technology partner for perfect customer interactions. We use our experience in the national security business to create added value for our clients by connecting the real and the digital world. Our products help our clients to interact with their customers, to get to know their emotions, to anticipate their needs and wants, to enhance their security and to stimulate them to invest in our clients’ brand.

 

What is our added value to ESSMA?

Our experience in the security sector, identity management and in managing large amounts of data equip us with the skills to take stadiums to the next level of connectivity and digitalization. We utilize the benefits of today’s digitalization to enhance stadium security and fan engagement/interaction by connecting the virtual and the real world. Our products help to extend the actual event for the fan, giving him the feeling his stadium visit starts days before the actual visit and lasts longer than e.g. 90 minutes. By building solid knowledge about fans and their behaviour, marketing campaigns are more targeted, fans can be individually adressed and as a result, more revenues are achieved. Ultimately, deeper fan emotions are created. We believe that our expertise in the field of security and identity data management and our experience in connecting the real and the digital world could be a benefit to ESSMA.

Products & services

  • G2K Touch point
    We see all physical and virtual touch points with our clients’ customers as sources of information. G2K Touch Point connects all interactions customers have with our clients in the digital and the real world. Security- and marketing relevant information is retrieved in real-time.
  • G2K Analytics
    Analyses and interrelates all available information according to pre-defined patterns. The data is synchronized with already existing behavioural patterns or is embedded into new patterns. Information is transformed into knowledge.
  • G2K Predictive
    Gives valid predictions based on the results of G2K Analytics. External parameters and experience are connected with previously defined behavioural patterns. Emotions, wants and needs of your customers as well as potential security concerns are anticipated and managed.
  • G2K Action
    Transforms predictions into actions and plays them back to the touch points. G2K Action enables interactive and individualized communication with your customers. Emotional appeals strengthen the ties between you and your customer.

 

References

  • FC Kaiserslautern; Modification of Security System
  • FC Cologne; Face Recognition Live Demo