New Ground Technology

New Ground Technology creates exciting new promotional and revenue opportunities using breakthrough, ground-level media named "Horizontal Billboards”. New Ground Technology’s double-patented technology is the first of its kind and it is completely green. By simply using air to gently bend the turf in opposing directions creating light and dark contrast. The image can be viewed from a height of just ten feet, and can be erased or mowed out the following day – alternately if you do nothing, the image will remain visible for several days. 


What is our added value to ESSMA?

We offer a new way to communicate, with a totally new eco-friendly solution. We believe that it’s possible to do marketing on the pitch without damaging it. So our added value to ESSMA would be on the innovation we can bring and share with the community.

Products & services

  • TurfPrinter
    We can do so one time operations for special events or we can rent for a long period of time the machine to a venue or a club which want to use it regularly.



  • The San Francisco Giants AT&T Park
  • David Ortiz Face at Boston Red Sox Fenway Park
  • San Jose Earthquakes Avaya Stadium – MLS Opening Day