Bluecube (GB) Ltd

Bluecube is a seating company who believes product innovation, global manufacturing and distribution are key to maintaining our position as the market leader in public sector seating.

• Established in 2003, the company has attained global recognition providing fixed and telescopic seating solutions and It has completed some of the most prestigious international event venues around the globe.

• The company continues to develop and grow, maintaining its focus on the continued design and development of new products in existing, established and related markets.

• Our approach is to recognize the individual requirements of each project and develop products and associated solutions that enable operators to manage and ‘flex’ their facilities efficiently.

• In 2011 bluecube formed apartnership with the Irwin Seating Company for North American manufacture and distribution.

• In 2013, following completion of the 63,000 seat Castelao Stadium, the first of the Confederations Cup stadiums in Brazil, bluecube opened its first international office in Sao Paulo, Brazil.

• 2014 has seen unprecedented growth, completing four World Cup stadiums for Brazil 2014 alongside several other notable major projects around the globe.

• 2014 has also seen the introduction of ‘Nomad', an industry first, conceived specifically to support the growing trend towards temporary architecture for world events.


What is our added value to ESSMA?

Bluecube believes strongly in product innovation and development, and our continual improvements in product offer many advantages to stadium owners, including versatile space and nomadic product. We are happy to share our expertise to create added value to international stadia

Products & services

  • Stadium seating
    We have a wide range of stadium seating ranging from general admission, premium, VIP and VVIP solutions. We also offer all accessories such as seat and row numbers, armrests and cupholders.
  • Media solutions
    Bluecube offers a range of media solutions for stadiums that are designed to meet each individual venues requirements, whether they require permanent desking, temporary desking or writing tablets.
  • Telescopic platforms
    Bluecube is one of the few companies to offer Retractable / Telescopic tribunes in the outdoor stadium environment, with the increasing requirement to become multipurpose venues, the telescopic platforms enable the space to be changed for various events.



  • London Olympic Stadium
  • Baku Olympic Stadium
  • AMEX Stadium Brighton
  • Singapore Sports Hub
  • Al Ain Stadium UAE
  • KASC Saudi Arabia
  • Ashton Gate Stadium Bristol
  • Lords Cricket Ground London
  • Tele2 Arena Stockholm
  • Palestra Italia Stadium Brazil