At PlayPass we are all about events and technology. Our offering is twofold. We provide RFID solutions to help clients gain valuable insight into the operational flow. We also enhance and streamline the experience for all parties involved from the organization to the visitor to the partners and sponsors. Our focus is on festivals, sporting events, tradeshows, soccer stadia and concert halls.

What is our added value to ESSMA?

As a global RFID provider we already have implemented our services in 5 continents all over the world including experience in different environment. We bundle our solutions offering into one modular platform that consists of 4 different services, with each service also being offered a la carte. The strength of our platform lies in the cohesion between all services achieved via the platform. From the moment gates open at an event our real-time reporting tracks and displays the number of visitors on-site, which brands and activations are of interest to that visitor and what they consume and purchase.

Products & services

  • Cashless Payments
    A closed loop payment environment where payments (and access) can be done with a single RFID/NFC card personalized for each visitor.
  • Access Control
    A single card to visit all their favourite games from their favourite soccer team. Use RFID access control to get the visitors
  • Brand Activation
    Interact with your visitor on different times and locations during their visits.
  • Business Intelligence
    All captured data will be measured to enhance and streamline the experience for all parties involved.



  • Soccer Stadium: KV Mechelen
  • Music Festivals and Promotors: Live Nation, Rock Werchter, Lollapalooza Chili and Germany, Graspop Metal Festival
  • Venues: Sportpaleis Antwerp