PMY Group

PMY Group is a global strategy, investment and management company specialising in digital media, data and technology projects. PMY Group conducts its business through the following operating entities: PMY Solutions: An independent advisory, project delivery and managed services company specialising in complex commercial, digital, technology and data projects.

LIVE Virtual (LIVE) is a digital media and technology investment, management and commercialisation business that invests alongside PMY clients to maximise the value of key projects. LIVE currently owns the commercial rights across a number of high profile stadiums, working with all relevant stakeholders to maximise the commercial return from the connected stadium technologies.


What is our added value to ESSMA?

PMY is an independent advisory organisation that specialises advising clients in the development, implementation, commercialisation and ongoing management of major stadia projects. PMY has developed a market leading position in Australia and New Zealand and now Europe and the United Kingdom through capitalising on its first mover advantage and leveraging significant practical and industry experience. This experience has now translated into unique intellectual property relating to stadia based commercial and technology solutions, best market cost base and the return on investment potential for these solutions.

Products & services

  • Technology and commercial advisory:
    Strategy and business case development for digital and technology projects and specialist advice on networks, digital displays, WIFI, content and other ICT systems
  • Project delivery:
    End-to-end delivery and vendor management for infrastructure related projects
  • Managed services:
    support services across ICT, digital, content and data solutions



  • Principality Stadium
  • Croke Park Stadium
  • English and Wales Cricket Board
  • The Kia Oval Cricket Ground
  • London Stadium
  • Etihad Stadium (Australia)
  • Waikato Stadium
  • Allianz Stadium (Australia)
  • Sydney Cricket Ground
  • The Curragh Racecourse