The Arena Group

The Arena Group brings the soccer stadium to its full potential by using the infrastructure on non-match days, organizing all kinds of events and projects.

A stadium often only used at the occasion of a football game, becomes the source of a vivid atmosphere all year long.

Not only the multifunctional infrastructure is put to its best use. On top of that, the club obtains extra income. As well as different companies/prospects entering the stadium…
With our background of more than 20 years in the areas of events and soccer, we have the knowledge of combine both worlds.
We infuse events, team buildings, meetings, … with the same passion and shared emotions that surround soccer games.
The club can focus on its core business, as we take care of every commercial and operational aspect.

Added value to ESSMA

We provide additional revenue for the club and think creatively according to the club’s identity.
We convince many companies to enter the world of soccer, transforming them into interesting commercial prospects. We also set up our own concepts, allowing people to get to know the soccer stadium in a different way. And we build communities. Our extensive experience also makes us a very valuable consultant to help clubs operate their stadium, find new sources of income and guide them in new stadium projects.

Products & Services

  • Commercial: Because of our large existing client base and our extensive marketing approach, it is possible for us to fill the stadium as much as possible on non-match days. But we also do permanent research near the arena, enabling us to create new customers.
  • Operational: We appoint a qualified venue manager with lots of event experience. This manager is in charge of each project from A to Z. We work together with experienced suppliers, linked to the club.


KAA Gent - Ghelamco ArenaRSC Anderlecht - Lotto ParkRoyal Charleroi Sporting Club - Stade du Pays de Charleroi KRC Genk - Cegeka Arena

The Arena Group

The Arena Group
Event Management


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