ESSMA Summit 2024 - Programme & tickets 👉 Read more


Populous is a global design practice specialising in creating environments that draw people and communities together for unforgettable experiences.  For more than a quarter of a century we have made a difference through our comprehensive design services, including sports architecture, masterplanning, event design and planning, brand activation and sustainability.

We are a world leader in the design of sports and entertainment buildings, having worked on over 2,000 sports and entertainment projects around the world.  With a portfolio of over 400 major event venues, we are recognised as a world leader in overlay design, procurement and construction. 

What is our added value to ESSMA?

As specialists in the design of sports and entertainment venues, Populous can bring a wide range of global experience to discussions about the development of these projects.  Our work encompasses all types of indoor and outdoor stadia and arena buildings, as well as motorsport circuits, racecourses and training centres.  We aim to develop innovative design solutions to all of our projects, which requires close cooperation with other specialists and suppliers within the Sports Business community.  We also have a long history and association with many of the ESSMA members and hope that we can continue to enhance our existing relationships, as well as developing new connections.

Products & Services

  • Architecture and Masterplanning
  • Event Design and Planning
  • Brand Activation


London Olympic Stadium, London, UKWembley Stadium, London, UKEmirates Stadium, London, UKO2 Arena, London, UKWimbledon Centre Court, London, UKSoccer City, Johannesburg, South AfricaAviva Stadium, Dublin, IrelandYankee Stadium, New York, USASydney Olympic Stadium, Sydney, AustraliaSochi Olympic Stadium, Sochi, Russia