Virtual Reality (VR) and Augmented Reality (AR) are gaining a foothold in the sports industry. Especially in terms of fan experience it is an interesting opportunity for clubs to explore. Several clubs including Tottenham Hotspur and Manchester City FC have launched VR apps earlier, Juventus FC and FC Bayern Munich are following the trend. With VR and AR apps, clubs create opportunities for global fans to feel more connected to the club with for example a VR tour in the stadium or during matches.

If everything goes as planned, the new Craiova Stadium will be inaugurated on 29 October with a game between CSU Craiova and Steaua Bucharest.

The Knowledge Platform is an all-in-one platform where ESSMA members can find ESSMA and stadium industry related cases, presentations from (co-)organised events as well as Stadium Development Reports. Content on our Knowledge platform dates back from 2012 up until ESSMA’s most recent Fan Entertainment Workshop in Juventus FC and is related to our six expert areas

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Tori Willis, Product Manager – Loyalty & Strategy at SKIDATA, an ESSMA Stadium Partner, elucidated the topic around loyalty in sports and how to identify, incentive and make your fans happier.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Federica Borin, Marketing Manager at Juventus FC, gave her insights on Fan Relationship Management (FRM) at the Allianz Stadium. Juventus FC has around 350-million fans globally, 41-million of which are based in Europe, resulting in a huge potential global market.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

 

Alberto Colombo, Deputy General Secretary of EPFL focused his presentation on fan attendance. The EPFL, which represents 32 European Leagues and Associations, works on a political and regulatory level with the stakeholders both in Europe and on a global level, as well as engaging with EU institutions.

As a result of recent terror attack nationally and internationally, the Council of Wolverhampton City voted to bring in a series of safety measures across the city to reduce vulnerability of pedestrians including around Molineux Stadium. The new measures comprise an installation of security barrier systems at different locations around Wolverhampton Wanders Molineux’ Stadium.

The Sports Turf Research Institute (STRI), an ESSMA Stadium Partner, organised its annual research meeting on 20-21 September, at the STRI Headquarters in Bingley (United Kingdom). The event was open for all ESSMA members, with specific attention to our group of pitch professionals, including the Groundsmen of Twickenham Stoop and Leicester City FC, as well as Pitch Partners such as Tarkett Hybrid Grass and Campey-Imants.

Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.

Francesco Gianello, Head of Stadium, Juventus FC provided details on the 41,507-seat Allianz Stadium, which was inaugurated in 2011 at a cost of €105m, and replaced the club’s former home, the Stadio Delle Alpi

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