10Nov
How to increase online fan engagement: highlights from our workshop
Now stadium experiences are again prohibited in the majority of European countries, the question is ever so important.
06Nov
Pressure on sponsorships deals across Europe keeps growing due to COVID-19
New solutions for sponsorship deals on the rise as the COVID-19 pandemic is still roaming around
04Nov
Industry update: clubs and leagues focus on fan connection in these difficult times and new loyalty programme for Arsenal on the horizon
As more and more competitions return to games behind closed doors, clubs are becoming more creative in engaging fans from a distance!
02Nov
Findings of the large scale RESTART-19 event at Quarterback Immobilien Arena Leipzig
The RESTART-19 research project (Risk prediction of indoor Sports and culture events for the transmission of COVID- 19) analysed different scenarios for indoor events, also including air flow simulations. One portion of the project was a concert in the Quarterback Immobilien Arena Leipzig, part of RedBull Arena. During the concert, each participant received a contact tracer, a small device which collected the scientific data. The data was evaluated, modeled, calculated and verified over a period of several weeks.
28Oct
The emergence of sensory rooms in the UK: The Shippey Campaign
Live match experiences are a culmination of noise, light and overall excitement. An incredible experience, but often too much to handle for fans with sensory challenges. Luckily, more and more stadiums recognise the needs of fans with sensory difficulties and are offering them a way to calm down from all the external stimuli while still being able to see the match.
26Oct
Modern multifunctional stadiums on the rise in Japan!
Over the last couple of months ESSMA has expanded her network up to 11 Japanese clubs
22Oct
Additional Q&A session with Klaus-Peter Sauer
During the ESSMA Pitch Management e-Workshop, there were a lot of questions after the presentation of Klaus-Peter Sauer, Head Groundsman at VfL Wolfsburg. Mr. Sauer took the time to answer the remaining questions, which can be found below.
21Oct
Industry update: more on blockchain technology, development & sustainability
Read more about blockchain technology at BSC Young Boys and STVV, sustainability progress at the FIFA World Cup 2022, DFL international broadcasting and more in ESSMA’s industry update.