ESSMA interviewed William Mannarelli - Director of Real Estate at FC Barcelona - about the Espai Barça project. The Espai Barça project is a large-scale infrastructure redevelopment project to improve (and expand) all FC Barcelona’s infrastructure including their training facilities, Camp Nou Stadium, Palau Blaugrana, the club’s offices as well as the commercial and leisure facilities.
Read more on the development projects of Royal Antwerp FC and AS Monaco, sustainability initiatives at Real Betis, LaLiga’s streaming service and more in ESSMA’s weekly industry update.
Míde Ní Shúilleabháin – Facilities, Safety & Sustainability Officer at Croke Park – outlined the stadium’s sustainability initiatives and how they talk about sustainability towards their fans and the wider community.
Christophe Segers - Finance & Operations Director at Royal Antwerp FC - talked about the importance of data gathering, data analysis to support the club’s growth and how to optimise revenue streams and decrease expenses during the ESSMA Summit in Porto.
The increasingly fast evolution of technology and consumer demand, is causing the football sector to evolve and implement new technologies to enhance the fan experience. ESSMA’s Corporate Partner 3D Digital Venue builds 360-degree 3D interactive ticketing solutions that aim to enhance the fan experience to increase season ticket holder renewals and provide unique viewing experiences for potential VIPs. By using the technology, fans are able to experience a 3D view of their allocated seat in the stadium.
Read more on FC Schalke 04’s augmented reality app, the 2019 FIFA eNations Cup™, the #passonplastic initiative at London Stadium and more in ESSMA’s weekly industry update.
Rui Lousa - Commercial CEO at FC Porto - shared insights on Estádio do Dragão, host venue of the fifth ESSMA Summit. Estádio do Dragão was inaugurated in 2003 with the aim of hosting three group stage matches, a quarterfinal and a semifinal at the UEFA Euro 2004. In addition, it has been elected to host the 2019 UEFA Nations League Finals. With a relatively low investment of €125 million, the stadium did manage to win several awards regarding construction, sustainability and good environmental practices including the ECA Best Achievement (Non-Sporting) Award for its eco-friendly stadium.
The European Stadium & Safety Management Association (ESSMA) will meet up during the Fan Experience Workshop. The event will be held in Warsaw (Poland) from 21 to 22 May at Legia Warsaw’s Marshall Jozef Pilsudski Legia Stadium.