Obviously, stadium experience had disappeared since the outbreak of COVID-19 and the subsequent closure of nearly all football stadiums in Europe. Season ticket holders had to miss out on seeing their team play.
The 4-phase renovation project to deliver a modern stadium for Royal Antwerp FC started in 2017 and is currently in its second phase.
Vissel Kobe is one of the leading clubs in the J.League with a sustained ambition for excellence.
All stadiums are confronted with the question how to offer added-value to the sponsors? Evidently, there is a severe impact for sponsors on their stadium visibility as there are currently no matches with public and a limited number of matches behind closed doors which are broadcasted on national TV. As a European stadium association, we saw different creative ideas arise from several stadiums, driven by other insights but nevertheless, all adding branding opportunities for their sponsors. All stadiums were confronted with the question how to offer value in this time period?
During our webinar on June 4th, Liverpool FC and Everton FC discussed the development plans for their stadiums, with particular focus on the hospitality lounges and offers.
Read more on the development plans of Excelsior Rotterdam, 5G at Allianz Arena, new safety guidelines by SGSA and more in ESSMA’s industry update.
In this period of physical distancing, European clubs are more dependent on digital and audiovisual ways to keep in touch with the fan base. Platforms such as YouTube-channel help to engage with fans and to build a brand.
How does segmented hospitality influence stadium development? Is there little difference with mainstream hospitality or is it worth the extra effort? Two top clubs of the Premier League are convinced it pays off.