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11Jun

Legia Warsaw’s new merchandising approach

During ESSMA’s Fan Experience Workshop at Legia Warsaw,  Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.

Fan Experience & HospitalityMember news

06Jun

How AZ Alkmaar is enhancing fan engagement via data and fan intelligence

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.

Fan Experience & HospitalityMember news

05Jun

Industry update: more on development, ticketing and sustainability

Read more on reusable cups at Signal Iduna Park, smoke-free Eredivisie and Keuken Kampioen Divisie stadiums, renovation at FC Metz and more in ESSMA’s weekly industry update.

Fan Experience & HospitalityIndustry newsOperations & TicketingSafety & SecuritySustainability & Smart

03Jun

Digitalisation process of FC Porto

Tiago Gouveia - Marketing Director at FC Porto - shared how FC Porto transitioned its operations to become more digital.  

Fan Experience & HospitalityMember newsOperations & Ticketing

29May

Standard de Liège’s strong message on the pitch thanks to AirPrint technology

During the last home match of the 2018/19 season, Standard de Liège wanted to send out a strong message towards its fans in regards to ‘say no to racism’.  Prior to the match against Club Brugge, ESSMA interviewed Sascha Feytons - Infrastructure Director - about the process of implementing the message and why they collaborated with ESSMA Stadium Partner, AirPrint.

Member newsPitch Management

28May

Divisionsforeningen prolongs its League Membership with ESSMA

ESSMA is glad to announce that Divisionsforeningen, the Danish League, will extend its membership with the Association. As part of their membership, ESSMA supports all 14 Danish Superliga clubs including FC København, Brøndby IF, FC Midtjylland, Esbjerg JB and others.

Development & ConstructionPress releases

28May

Industry update: more on fan experience, ticketing and pitch management

Read more on contactless payment at FC Twente, LaLiga’s ticketing working groups, Chelsea FC’s new Official Supporters Club scheme and more in ESSMA’s weekly industry update.

Fan Experience & HospitalityIndustry newsOperations & TicketingPitch Management

24May

ESSMA Fan Experience Workshop at Marshall Jozef Pilsudski Legia Stadium: the Highlights

This year’s Fan Experience Workshop was organised at Marshall Jozef Pilsudski Legia Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.

ESSMAFan Experience & Hospitality

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