News - ESSMA

Creative solutions for sponsorships impacted by COVID-19

All stadiums are confronted with the question how to offer added-value to the sponsors? Evidently, there is a severe impact for sponsors on their stadium visibility as there are currently no matches with public and a limited number of matches behind closed doors which are broadcasted on national TV. As a European stadium association, we saw different creative ideas arise from several stadiums, driven by other insights but nevertheless, all adding branding opportunities for their sponsors. All stadiums were confronted with the question how to offer value in this time period?

ESSMAFan Experience & HospitalityMember news

04Jun

How hospitality impacts stadium development - insights from our webinar

During our webinar on June 4th, Liverpool FC and Everton FC discussed the development plans for their stadiums, with particular focus on the hospitality lounges and offers.

Development & ConstructionESSMAEventsFan Experience & HospitalityNews

03Jun

Industry update: more on development, safety & fan experience

Read more on the development plans of Excelsior Rotterdam, 5G at Allianz Arena, new safety guidelines by SGSA and more in ESSMA’s industry update.

Development & ConstructionFan Experience & HospitalityIndustry newsSafety & Security

29May

Best practices on how to engage with your fans through video content

In this period of physical distancing, European clubs are more dependent on digital and audiovisual ways to keep in touch with the fan base. Platforms such as YouTube-channel help to engage with fans and to build a brand.

ESSMAFan Experience & HospitalityOperations & Ticketing

25May

ESSMA Webinar - Impact segmented hospitality on stadium development

How does segmented hospitality influence stadium development? Is there little difference with mainstream hospitality or is it worth the extra effort? Two top clubs of the Premier League are convinced it pays off.

Development & ConstructionEventsMember newsNewsOperations & Ticketing

20May

How to turn matchday staff into club ambassadors - Insights from our webinar

On Tuesday May 19th Raj Saha, general manager at Fiserv Forum, guided our members through the STAGE service programme.

EventsFan Experience & HospitalityNewsOperations & Ticketing

19May

Industry update: more on fan experience, construction and pitch management

Read more on the virtual grandstand at Aarhus Gymnastikforening, the two final design concepts for AC Milan and Inter Milan, the Wave for support initiative at RBFA and more in ESSMA’s industry update.

Development & ConstructionFan Experience & HospitalityIndustry newsPitch Management

15May

ESSMA welcomes Opinsta as its new Corporate Partner

ESSMA is pleased to introduce Opinsta as its new Corporate Partner. Opinsta are experts in driving employee engagement and customer satisfaction through innovative mobile apps and supporting software.

Fan Experience & HospitalityOperations & TicketingPress releases