The FBA German Stadium Tour supported by ESSMA
Ben Cronshaw, a Candidate of the FBA Professional Master in Football Business, about his learnings from The FBA stadium tour to Germany, supported by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry. The FBA candidates undertook a two-day trip to Germany to visit four different stadiums: the Commerzbank Arena, Veltins Arena, Signal Iduna Park and Merkur Spielarena. The aim was to gain a deeper understanding of each construct through presentations and stadium tours and imparted wisdom from representatives of each Bundesliga club. Expertly organised by ESSMA, the trip was a massive success that left the candidates tired, inspired, a practical application to the theoretical knowledge gained and four completely unconnected and different approaches of how to maximise the potential of stadiums both in football and beyond.