26Jun
Industry update: more on hospitality, technology and fan experience
Read more on the tunnel club concept at Northampton Saints, a virtual 3D tour of Real Madrid City, club operations at Valencia CF and more in ESSMA’s weekly industry update.
24Jun
Marketing intelligence at PSV: using data and technology in fanbase marketing
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Joeri Verbossen - Marketing Manager at PSV - focused on how the club is using data and technology through marketing intelligence to enhance its fanbase marketing with some practical examples.
11Jun
Legia Warsaw’s new merchandising approach
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.
06Jun
How AZ Alkmaar is enhancing fan engagement via data and fan intelligence
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.
05Jun
Industry update: more on development, ticketing and sustainability
Read more on reusable cups at Signal Iduna Park, smoke-free Eredivisie and Keuken Kampioen Divisie stadiums, renovation at FC Metz and more in ESSMA’s weekly industry update.
03Jun
Digitalisation process of FC Porto
Tiago Gouveia - Marketing Director at FC Porto - shared how FC Porto transitioned its operations to become more digital.
29May
Standard de Liège’s strong message on the pitch thanks to AirPrint technology
During the last home match of the 2018/19 season, Standard de Liège wanted to send out a strong message towards its fans in regards to ‘say no to racism’. Prior to the match against Club Brugge, ESSMA interviewed Sascha Feytons - Infrastructure Director - about the process of implementing the message and why they collaborated with ESSMA Stadium Partner, AirPrint.
28May
Divisionsforeningen prolongs its League Membership with ESSMA
ESSMA is glad to announce that Divisionsforeningen, the Danish League, will extend its membership with the Association. As part of their membership, ESSMA supports all 14 Danish Superliga clubs including FC København, Brøndby IF, FC Midtjylland, Esbjerg JB and others.