Míde Ní Shúilleabháin – Facilities, Safety & Sustainability Officer at Croke Park – outlined the stadium’s sustainability initiatives and how they talk about sustainability towards their fans and the wider community.
Christophe Segers - Finance & Operations Director at Royal Antwerp FC - talked about the importance of data gathering, data analysis to support the club’s growth and how to optimise revenue streams and decrease expenses during the ESSMA Summit in Porto.
The increasingly fast evolution of technology and consumer demand, is causing the football sector to evolve and implement new technologies to enhance the fan experience. ESSMA’s Corporate Partner 3D Digital Venue builds 360-degree 3D interactive ticketing solutions that aim to enhance the fan experience to increase season ticket holder renewals and provide unique viewing experiences for potential VIPs. By using the technology, fans are able to experience a 3D view of their allocated seat in the stadium.
Read more on FC Schalke 04’s augmented reality app, the 2019 FIFA eNations Cup™, the #passonplastic initiative at London Stadium and more in ESSMA’s weekly industry update.
Rui Lousa - Commercial CEO at FC Porto - shared insights on Estádio do Dragão, host venue of the fifth ESSMA Summit. Estádio do Dragão was inaugurated in 2003 with the aim of hosting three group stage matches, a quarterfinal and a semifinal at the UEFA Euro 2004. In addition, it has been elected to host the 2019 UEFA Nations League Finals. With a relatively low investment of €125 million, the stadium did manage to win several awards regarding construction, sustainability and good environmental practices including the ECA Best Achievement (Non-Sporting) Award for its eco-friendly stadium.
Read more on the reconstruction plans of Pogoń Szczecin, the opening match at Tottenham Hotspur Stadium, Rangers FC’s Ramble Tag and more in ESSMA’s weekly industry update.
Thomas Otton and Guillaume Gouze – respectively Communication Director and Head of Stadium Department at Ligue Nationale de Rugby (LNR) – highlighted the opportunities offered by a post-match concert after the TOP 14 final to attract more fans during the ESSMA Summit in Porto.
As part of the Stadium Operations Seminar during the ESSMA Summit in Porto, David Steegen and Emmanuel Rutsaert discussed the catering and hospitality offerings at RSC Anderlecht (RSCA).