ESSMA insights as part of the KNVB webinar on partnerships
KNVB Expertise organised a webinar focused on sponsorship and sales with 30 representatives from Dutch professional football clubs. The webinar focused on ways to provide visibility and added value for sponsors and partners during COVID-19 crisis with insights from Steffen Plein, Sponsoring & Sales Coordinator at TSG 1899 Hoffenheim. In addition, ESSMA shared its insights on the ongoing COVID-19 research and best practices on new initiatives and ideas for clubs to expand its reach.