FC København is approaching its season ticket holders through what the club is calling ‘the Netflix model’. Both in terms of paying via subscription and how they are reaching out to their (potentials) fans based on curated content and media consumption. Jacob Lauesen, Director Brand Marketing & Development at FC København, elaborated their approach during our ESSMA Summit.
Our colleague Yari Van Minsel had the pleasure of joining KNVB Expertise on their annual Field Trip, this year to the Basque Country. Over the course of 3 days more than 30 representatives from Dutch Eredivisie and Keuken Kampioen Divisie clubs visited Real Sociedad, SD Eibar and Athletic Club de Bilbao. Each club provided in-depth presentations and extensive stadium tours during the visit.
Read more on the new app of RCD Espanyol de Barcelona, safe standing at Ashton Gate Stadium, DFL’s 2020 economic report and more in ESSMA’s weekly industry update.
Eike Humpert, Head of Digitalisation at VfL Wolfsburg, shared his learnings on 5G in a stadium. As they are the first club in Germany with a fully operational 5G antenna, VfL Wolfsburg has a unique perspective on the topic.
Safety and security is one of the focus areas in stadium development. ESSMA will continue this focus as a stadium federation and even expand our horizon by partnering with SGSA, the United Kingdom Government’s expert body on sports grounds safety.
The no-show behavior of season ticket holders is a phenomenon, present in all clubs and stadiums.
Read more on the development projects of Royal Antwerp FC and Racing Club de Strasbourg, safety procedures at Legia Warsaw, reusable fan cups at Aviva Stadium and more in ESSMA’s weekly industry update.
Sharon Cicco, Event Safety & Security Manager, shared insights regarding the recruitment process at Arsenal FC, how they train their stewards and most importantly how they engage with their stewards and retain them.