24/7 Software VIP Experience hosted at Allianz Arena

Over 20 club and stadium representatives from 13 countries including ESSMA Members Olympique Lyonnais, Legia Warsaw, FC Barcelona, Celtic FC, Malmö FF, FC Bayern Munich and Baku Olympic Stadium gathered at Allianz Arena for the first European event organised by ESSMA Stadium Partner, 24/7 Software.

24/7 Software is a leading provider of operations management software solutions with key references in stadiums in the USA, Canada, Australia, and the UK. During the VIP Experience event at Allianz Arena, participants had the opportunity to learn more about 24/7 Software's operations management software solutions and how it is implemented in stadiums worldwide.

ACDA Principle™

Scott Meyers - Founder and Executive VP Sales - presented the ACDA Principle™ and how it helps stadiums achieve Proactive Operations: Awareness, Communication, Documentation, and Analysis. He also highlighted and compared the current approaches in stadium operations and possible solutions.

Furthermore, 24/7 Software demonstrated its pragmatic software solution with a live futbol-inspired platform demo.

24/7 Software Implemented at Stadiums in the USA

First of all, Paul Turner - Senior Director of Event Operations at AT&T Stadium - gave insights into the development of the club and how 24/7 Software's unified platform is implemented in their daily operations. The software is integrated into all facilities of the Dallas Cowboys including a text message service, lost & found and, of course, assisting in all other areas of stadium operations.

Also, John Morello - Vice President - Process Engineering at The Madison Square Garden Company - presented the challenges they faced before implementing 24/7 Software's platform, having a venue located in the middle of New York, as well as the need to be able to respond to incidents of all priority levels expeditiously. At Madison Square Garden, the facial recognition system is integrated with 24/7 Software to enable a smooth follow-up.

To wrap-up the event, participants could take part in a VIP stadium tour of Allianz Arena. 

“We’re pleased with the positive feedback we’ve received from several delegates during our first European VIP Experience and the extensive value of implementing this software could offer them.”

Christoph Lewandowski – Managing Director, EMEA