3D interactive ticketing solutions to enhance fan experience
Venues and Venue Management have evolved significantly. ESSMA’s Corporate Partner 3D Digital Venue builds 360-degree 3D interactive ticketing solutions that aim to enhance fan experience which will increase season ticket holder renewals and provide special viewing experiences for potential VIP consumers. By using the technology, fans are able to experience the view in 3D of their allocated seats in the stadium.
3D Digital Venue aided Atletico Madrid in building an exclusive online platform so fans could understand the new stadium project. This project included visualization of the new stadium so fans could choose and interact with the seat positions and afterwards confirm their new seats. More information about Atletico Madrid’s new Wanda Metropolitano can be found here.
"3D Digital Venue provided us with a more accurate digital visualization of the situation in our stadium, it certainly helped us to understand minute design details that could improve the visibility from the seats and the fans would appreciate this.”
Fernando Fariza, Director of Operations – Atletico Madrid
The Etihad Stadium of Manchester City used the transfer 3D technology to relocate 31.000 season ticket holders in six months completing the entire process before the New Grand Stand was completed. Additionally, the Minnesota Timberwolves use the AXS ticketing platform to sell tickets. Furthermore, the RFU (Rugby Football Union) was able to expedite the renewal process by delivering 3D 360-degree seat views of the Twickenham Stadium to their season ticket holders.